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Директивная функция пиар-текстов: контрастивный стилистический анализ на материале английского и русского языков
Ученые записки Казанского университета. Серия: Гуманитарные науки. 2010. Т. 152. № 2. С. 214–222.
Струнина Т. А.
The paper covers PR-text directive function marked by specific stylistic features. A contrastive stylistic analysis is made of writing style of PR-texts produced by federal authorities in Russia and the USA.
Research target:
Sociology (including Demography and Anthropology
Philology and Linguistics
Economics and Management
Priority areas:
humanitarian
Language:
Russian
Keywords: функциональный стильриторикастилистикапиар-коммуникацииPRpublic relationscontrastive stylisticsPR-textdirective functionПиар-текстпаблик рилейшнзсопоставительная стилистикаконтрастивный анализстилевые чертыинформационное поледирективная функциясоциология языкасоциология информации и коммуникациилингвистическая поэтикасоциологические и психологические методы управления
М.: Институт русского языка им. В.В. Виноградова РАН, 2026.
Сборник тезисов Пятнадцатых Шмелёвских чтений (К 100-летию со дня рождения академика Дмитрия Николаевича Шмелева) Жизнь слова: Научное наследие академика Д. Н. Шмелева в контексте современности. Охватывает разные аспекты современной русистики: от исторической лексикологии до современных трансформаций прагматики и семантики слов. ...
Added: June 23, 2026
Ivanov A., Kotova D., Bovt S. et al., Издательский дом Высшей школы экономики, 2026.
This report presents the first comprehensive competition analysis of global grain value chains. It examines the market power of ABCD+ traders (ADM, Bunge, Cargill, Louis Dreyfus, et al.), financialization of grain trade, and the anticompetitive effects of digitalization. The report offers recommendations for BRICS competition authorities, including design principles for a BRICS Grain Exchange. ...
Added: June 22, 2026
Битнер К. А., Индоевропейское языкознание и классическая филология 2025 Т. 29 № 1 С. 180–195
The article focuses on the interpretation of several of the most important variants of the text of Isaiah 42:1–9, which are contained in the Great Isaiah Scroll (1QIsaa ) discovered at Qumran. This manuscript is the oldest evidence of the Hebrew text of the biblical book of Isaiah, dating from the second half of the ...
Added: June 22, 2026
Asemota M. O., Journal of Organizational Effectiveness 2026 P. 1–26
Purpose
This study maps how the rapid integration of artificial intelligence (AI) is transforming the definition, development and management of managerial and organizational competencies. It aims to reveal the intellectual structure, thematic evolution and emerging research fronts in competency management in the age of AI.
Design/methodology/approach
This study combines a systematic literature review and bibliometric analysis to map ...
Added: June 22, 2026
Brambila F., Gribkova D. E., Проблемы Дальнего Востока 2026 № 3 С. 123–139
Contemporary studies on Japanese science and technology (S&T) policy often focus on the limitations of various government initiatives in addressing the nation's developmental stagnation, overlooking distinctive institutional and policy features of its public-private sector symbiosis. This deprives policymakers of critical insights into demand-side governance mechanisms, including policy instruments and coordination frameworks. This research article provides ...
Added: June 22, 2026
Muravyev A., Kambaralieva K., Экономическая политика 2026 Т. 21 № 3 С. 112–151
The number or proportion of independent directors is a key characteristic of corporate boards that is regulated in most jurisdictions. As a concept, independent directors have no relationship with the company other than board membership. In practice, independence is operationalized through regulatory criteria that determine who qualifies as an independent director. But to what extent ...
Added: June 21, 2026
Бернацкий М. М., Вестник Православного Свято-Тихоновского гуманитарного университета. Серия 3: Филология 2026 № 83 С. 81–100
This publication offers an annotated translation of Jacques Goar’s notes on the epiclesis from his Euchologion (1647). The translation is accompanied by an introduction that places Goar’s text within the historical and polemical context of Greco-Latin controversies on the moment of consecration, particularly the epiclesis debate at the Council of Florence (1439). Goar’s interpretation, rooted ...
Added: June 21, 2026
Stognieva O., Чеснокова Н. Е., Отечественная и зарубежная педагогика 2026 Т. 1 № 3 (115) С. 123–131
Integration of generative artificial intelligence tools into educational practice highlights the need for pedagogically grounded approaches to their use in the creation of educational video content, which is increasingly applied in language and professionally oriented instruction.
The purpose of this article is to conduct a comparative analysis of educational video content created using generative AI tools ...
Added: June 20, 2026
Kazun A. D., Мир России: Социология, этнология 2026 Т. 35 № 3 С. 101–121
This study analyzes interviews with news avoiders to identify the underlying motivations for this behavior. News avoidance is interpreted by informants as a purposeful action—a deliberate, rational choice based on an assessment of the benefits of news and the costs of consuming it. While interviewees predominantly cite the negative impact on emotional well-being and physical ...
Added: June 19, 2026
Vukovic N., Аверина А. О., Стефанова К. А., Анализ и прогноз. Журнал ИМЭМО РАН 2026 № 1 С. 26–39
Responsible business conduct and environmental, social, and governance (ESG) policies play a crucial role in advancing the global sustainable development agenda. As businesses worldwide integrate sustainability into their strategic frameworks, ESG ratings serve as key instruments for assessing corporate responsibility and guiding investment decisions. This paper conducts a comparative analysis of major international ESG ratings ...
Added: June 19, 2026
Korchagin K., Критика и семиотика 2019 Т. 2 С. 378–391
В русской поэзии ХХ в. можно проследить специфическое упот ребление местоимения мы, которое, по всей видимости, связано с глубоким во влечением ряда поэтов в марксистский интеллектуальный проект – и в тех случаях, когда они присягали ему (как Эдуард Багрицкий, Борис Слуцкий, а позднее – Кирилл Медведев), и в тех случаях, когда они были настроены по ...
Added: June 19, 2026
Shumilin M., Индоевропейское языкознание и классическая филология 2026 Т. 30 № 1 С. 769–790
In the article, a reconsideration of Biagio Garofalo’s treatise “Considerations regarding the Poetry of the Hebrews and the Greeks” (Considerazioni intorno alla poesia degli Ebrei, e de i Greci, 1707) is proposed inscribing it in the context of European discussions of “natural word order” in the 17th and 18th centuries. The treatise is more often ...
Added: June 18, 2026
Shumilin M., Hyperboreus 2026 Vol. 32 No. 1 P. 98–105
In the article, a set of emendations is proposed for the text of Cicero’s speeches. In Pro Archia 28, a locus vexatus, it is proposed to read aduocaui instead of the manuscript reading (ad)(h)ortaui. In Pro Caelio 18, a conjecture liceat instead of the transmitted liceret is proposed. In Pro Ligario 24, the recommended reading ...
Added: June 18, 2026
Воронина В., Tkachuk A., Финансовый менеджмент 2026 № 5 С. 128–134
The article examines the impact of sanctions and trade-related economic restrictions imposed by the United States during the Trump administration on China’s macroeconomic dynamics and its position in the global economy. The purpose of the study is to assess how external pressure affected GDP growth, foreign trade, and investment activity, as well as to identify ...
Added: June 17, 2026
Shirokova Galina, Veksler Kseniia, Dvorkina Daria et al., International Entrepreneurship and Management Journal 2026 Vol. 22 No. 3 Article 106
This article investigates how a scientific approach to entrepreneurial decisionmaking shapes the performance of student-founded new ventures across countries through the psychological resource of founder resilience and varying institutional conditions. Building on the theory-based view, psychological capital theory, and an institutional perspective, the study conceptualizes scientific decision-making as a deliberate, evidence-oriented logic that entrepreneurs employ ...
Added: June 17, 2026
Moshnyaga E., Иностранные языки в школе 2025 № 9 С. 16–24
This article analyzes the new context of interaction in educational spaces created by the changed conditions in the realization of international educational programs, specifically the emergence of the dissimilar Other student. Multicultural classes bring together representatives of a wide variety of cultures, often unfamiliar to the host culture and/or hostile to one another, leading to ...
Added: June 16, 2026
Томск: Издательство Томского государственного университета, 2025.
This collection is based on papers presented by participants at the XXXV International Scientific Conference "Language and Culture: Milestones, Traditions, Innovations." The materials presented in this publication address current issues in theoretical and applied linguistics and literary studies, the psychological, pedagogical, and sociocultural aspects of foreign language teaching, and important issues in translation and intercultural ...
Added: June 16, 2026
Moshnyaga E., Хуссейн И., Человек: образ и сущность. Гуманитарные аспекты 2025 № 4(64) С. 125–147
The article examines a series of cross-cultural cases that reveal the problems of intercultural interaction of dissimilar Others in the educational space of a university implementing international programs and conceptualized as a glocal eduscape. Based on the analysis of problem situations in the cases, solutions are proposed based on the understanding that successful interaction of ...
Added: June 16, 2026
Попов С. Д., Словесность и история 2025 № 4 С. 310–326
На рубеже 1920–1930-х гг. В. Б. Шкловский публикует две небольшие книги: «Техника писательского ремесла» (1927) и «Как писать сценарии» (1931). Шкловский выступает здесь не столько как исследователь и теоретик литературы, писатель и киносценарист, сколько как учитель и наставник для начинающих пролетарских авторов. В статье представлена попытка интерпретации разворачиваемого Шкловским одновременно и литературного, и педа- гогического ...
Added: June 9, 2026
Kudriavtseva E., / РЦИС. Серия № 0148-756-286. 2026.
The content of the work is the system is a system for identifying four types of written speech structures. A set of 11 calculated parameters, statistical standards, and semantic characteristics allows for the identification of a text's structure as the result of a specific cognitive schema (scene, event, story, evaluation). The method has been verified ...
Added: June 2, 2026
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
Added: April 22, 2026
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Sebryuk A., США и Канада: экономика, политика, культура 2026 Т. 56 № 2 С. 65–82
This article explores African American Christian preaching as a unique phenomenon of religious discourse that has played a significant role in shaping the collective identity and historical memory of African Americans. The sermon is examined as a hybrid form of ethnocultural rhetoric that interweaves elements of West African oral tradition, Christian homiletics, and American public ...
Added: March 11, 2026