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Директивная функция пиар-текстов: контрастивный стилистический анализ на материале английского и русского языков
Ученые записки Казанского университета. Серия: Гуманитарные науки. 2010. Т. 152. № 2. С. 214–222.
Струнина Т. А.
The paper covers PR-text directive function marked by specific stylistic features. A contrastive stylistic analysis is made of writing style of PR-texts produced by federal authorities in Russia and the USA.
Research target:
Sociology (including Demography and Anthropology
Philology and Linguistics
Economics and Management
Priority areas:
humanitarian
Language:
Russian
Keywords: функциональный стильриторикастилистикапиар-коммуникацииPRpublic relationscontrastive stylisticsPR-textdirective functionПиар-текстпаблик рилейшнзсопоставительная стилистикаконтрастивный анализстилевые чертыинформационное поледирективная функциясоциология языкасоциология информации и коммуникациилингвистическая поэтикасоциологические и психологические методы управления
Kim J., Lee K., Industrial and Corporate Change 2026 Vol. 35 No. 5 P. 1122–1152
This study represents one of the first attempts to develop a global typology of regional innovation systems (RIS) across both advanced and catching-up economies, identifying distinct pathways for regional technological catch-up. Utilizing United States Patent and Trademark Office (USPTO) patent citation data from 33 regions worldwide over the period 2000–2017, we construct several RIS indicators, ...
Added: October 13, 2026
Горюнов И. О., Dorofeeva Z., Социологический журнал 2026 Т. 32 № 3 С. 55–77
В статье анализируются динамика и особенности социально-экономического статуса интернет-пользователей в России в период с 2003 по 2024 г. на основе данных РМЭЗ НИУ ВШЭ. Цель исследования — оценка, в какой степени конкретные показатели социально-экономического статуса объясняют использование Интернета индивидом, а также того, как эта взаимосвязь менялась за рассматриваемый период. Для целей исследования интернет-пользователи были разделены ...
Added: October 13, 2026
Xu S., Yu H., Ren T. et al., Journal of Knowledge Management 2025 Vol. 29 No. 10 P. 3410–3436
Purpose
This study aims to investigate the role of knowledge management in enhancing urban innovation within the context of smart cities, with a particular emphasis on the function of future communities as foundational units of knowledge-driven development. It aims to distinguish the respective contributions of knowledge acquisition and knowledge sharing as input mechanisms, while examining the ...
Added: October 13, 2026
Zenkin S., P.: Classiques Garnier, 2025.
In the 19th and 20th centuries, visual image (painting, sculpture, photography, etc.) can often be a character in literary and film plots, an element of the fictional world. Its narrative forms and functions are explored from a theoretical and comparative perspective. ...
Added: October 13, 2026
Katchanov Y. L., Социологическое обозрение 2026 Т. 25 № 3 С. 36–61
The paper proposes a theoretical framework for analyzing the scientific elite, conceptualizing knowledge production as a dynamic structure shaped by internal contradictions. The scientific elite is understood not as a collection of outstanding researchers, but as a structural effect of knowledge production — a position within the scientific space that concentrates the maximum volume of ...
Added: October 13, 2026
ИДВ РАН, 2026.
This paper addresses the issue perceiving the national Vietnamese costume as a tool of cultural representation in the context of official state events held in Vietnam and abroad. The study focuses on specific cases of protocol visits, meetings, forums, and beauty contests, where the ao dai and other types and elements of national clothing are ...
Added: October 12, 2026
Qiang S., Linguistic Research 2025 No. 3 P. 76–85
The determination of new words and meanings is a key issue in lexical history studies. However,
common reliance on identifying “the earliest examples” can be challenged by textual complexity and subjective
disagreements. Focusing on the emergence of the FAST meaning of kuai (快), this study proposes criteria for
identifying new meanings from the perspective of the lexical system. ...
Added: October 12, 2026
Radaev V., Социологический журнал 2026 Т. 32 № 3 С. 78–107
В работе раскрывается история появления и распространения в России компьютерных и видеоигр. Через призму межпоколенческого анализа на основе репрезентативных количественных данных исследуется рост вовлеченности россиян в видеоигры, а также растущая зависимость от видеоигр. В качестве основного источника информации привлекаются данные Российского мониторинга экономического положения и здоровья населения НИУ ВШЭ (РМЭЗ НИУ ВШЭ). Использовались данные за ...
Added: October 12, 2026
Radaev V., Форсайт 2026 Т. 20 № 3 Статья 31440
В работе раскрывается история появления пользовательских цифровых технологий и их распространения среди российского населения. По открытым интернет-источникам построена хронология ключевых событий с 1990-х годов. На основе репрезентативных количественных данных исследуется достижение сначала широкой, затем массовой и, в ряде случаев, всеобщей вовлеченности россиян в наиболее важные цифровые технологии.
В качестве основного источника информации для анализа вовлеченности населения ...
Added: October 12, 2026
Kotelnikova Z., Radaev V., Sinyavskaya O., Мониторинг общественного мнения: Экономические и социальные перемены 2025 № 3(187) С. 3–12
На протяжении XX века происходило становление и развитие социологии потребления как самостоятельной отрасли со своими теоретическими основаниями и богатыми эмпирическими изысканиями. Сегодня нарастает потребность в пересмотре и обогащении многих сложившихся социологических подходов к анализу потребительского поведения в контексте новых глобальных вызовов.
Цель специальной рубрики журнала «Мониторинг общественного мнения: экономические и социальные перемены», представляемой авторами этой вводной ...
Added: October 12, 2026
Kuzminov Y., Ovcharova L., Radaev V., Вопросы экономики 2026 № 5 С. 5–16
This article introduces the special issue of the "Voprosy Ekonomiki" journal, which focuses on household economic behavior. The issue is based on the "Economic Behavior of Households" project, which has been implemented at the Higher School of Economics since 2023. The project consists of two components: a field component, which involves collecting sociological data, and ...
Added: October 12, 2026
Veselova L. S., Азия и Африка сегодня 2026 № 9 С. 38–48
The article examines the consumer practices of China’s middle class in the context of the transformation of Confucian values under the influence of market reforms, urbanization, the expansion of the domestic market, and the state ideology of contemporary China. The focus is on how traditional norms of family responsibility retain their normative significance while being ...
Added: October 12, 2026
Nikulina Y., / Высшая школа экономики. Серия EC "Economics". 2026. № 1.
This paper estimates the impact of the international sanctions of 2014 and 2022, as well as the food embargo, on the technical efficiency of agricultural enterprises. The assessment was carried out using panel data from agricultural enterprises specializing in dairy production in the Leningrad Region for the period 2010–2023, employing stochastic frontier analysis. It is ...
Added: October 11, 2026
Баранов А. И., Социологические исследования 2026 № 9 С. 69–80
This paper examines the implications of George Herbert Mead’s conception of political institutions in the context of the problem of social change. The problem lies in how the modern governmental institution combines stability and transformative capacity. Mead’s concept of time provides a general framework for understanding change, expressed in sociality as a phase of adjustment. ...
Added: October 11, 2026
Budennaya E., Русская речь 2026 Т. 4 С. 57–78
This study analyzes non-calendar and hypocoristic Christian names
within the Russian white clergy. It identifi es two active periods of name formation using Slavic hypocoristic suffi xes: the 11th — 14th centuries (peaking
in the 12th) and the 16th — 17th centuries.
The fi rst period is tied to the general adoption of Christian names, where
diminutive forms acted ...
Added: October 11, 2026
Budennaya E., Slovĕne 2026 Т. 1 С. 31–67
The article examines Old Russian anthroponyms with the suffix -ec-, originally conveying the meaning ‘less than X’. A diachronic corpus study of
11th–17th-century texts reveals that while this suffix lacked inherent pejorative
connotations in Old Russian sources, contextual (adherent) pejoration is clearly
observable. For pre-15th-century chronicles, two primary usage patterns are
identified—1) characters with explicit negative evaluation, and 2) ...
Added: October 11, 2026
Fudan Journal of the Humanities and Social Sciences 2026
This study reassesses whether economic globalization is compatible with carbon mitigation across nine Shanghai Cooperation Organization economies over 1997 to 2024. A sequenced panel design is applied: pre-estimation diagnostics establish cross-sectional dependence, slope heterogeneity, and mixed integration orders; fixed effects with Driscoll and Kraay standard errors provides the preferred conditional mean estimate; Hansen threshold regression, ...
Added: October 11, 2026
Торговые ограничения как инструмент международного давления (на примере импортных поставок в Россию)
Biryukova O. V., США и Канада: экономика, политика, культура 2026 Т. 10 С. 37–50
The article examines the theoretical and practical aspects of the application of trade restrictions as a tool of international pressure using the case of import supplies to Russia. Special attention is paid to legal conflicts within the World Trade Organization (WTO) related to the application of national security exceptions (Article XXI of the GATT), and ...
Added: October 10, 2026
Kishenin P., Атаманенко (Зинина) А. И., Демографическое обозрение 2026 Т. 13 № 3 С. 29–80
This study provides a comprehensive assessment of the effectiveness of key instruments of Russia’s pronatalist demographic policy—specifically, the federal maternity capital program and the RUB 450,000 subsidy for partial repayment of mortgage debt—over the period 2007–2023. The central research challenge is to disentangle short-term shifts in the timing of births from long-term structural changes in ...
Added: October 10, 2026
Poddiakov A., / Series Social Science Research Network "Social Science Research Network". 2026. No. 7437658.
Clarity of knowledge and reasoning is necessary in many cases. Yet vagueness in scientific thinking related to surprise, curiosity, "ability to engage with not-knowing" (de Freitas) and abductive reasoning is also a crucially important source of scientific creativity which supplements combinatorial logic when dealing with the already known. Starting from studies by C. S. Peirce ...
Added: September 15, 2026
/ Series SSRN Working Paper Series "SSRN Working Paper Series". 2026.
Assessment item development requires careful control of construct alignment, response structure, difficulty, language, and review evidence. Large language models can accelerate item drafting, but ad hoc prompting is difficult to audit or reproduce. AIGRA is an R package for structured, agentic item generation, review, and analysis. It supports tabular item-bank templates, Python-backed generation workflows, direct ...
Added: September 14, 2026
Korchagin K., Критика и семиотика 2019 Т. 2 С. 378–391
В русской поэзии ХХ в. можно проследить специфическое упот ребление местоимения мы, которое, по всей видимости, связано с глубоким во влечением ряда поэтов в марксистский интеллектуальный проект – и в тех случаях, когда они присягали ему (как Эдуард Багрицкий, Борис Слуцкий, а позднее – Кирилл Медведев), и в тех случаях, когда они были настроены по ...
Added: June 19, 2026
Попов С. Д., Словесность и история 2025 № 4 С. 310–326
In the late 1920s and early 1930s, V. B. Shklovsky published two short books: Writing Technique (1927) and How to Write Screenplays (1931). In these works, Shklovsky appears less as a literary researcher and theorist, writer and screenwriter than as a teacher and mentor for beginning proletarian authors. This article presents an analysis of Shklovsky's ...
Added: June 9, 2026
Kudriavtseva E., / РЦИС. Серия № 0148-756-286. 2026.
The content of the work is the system is a system for identifying four types of written speech structures. A set of 11 calculated parameters, statistical standards, and semantic characteristics allows for the identification of a text's structure as the result of a specific cognitive schema (scene, event, story, evaluation). The method has been verified ...
Added: June 2, 2026