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Article

ГЕОКУЛЬТУРНЫЙ БРЕНДИНГ АРКТИЧЕСКИХ ТЕРРИТОРИЙ (НА ПРИМЕРЕ МОДЕЛИРОВАНИЯ БАЗОВОГО ГЕОГРАФИЧЕСКОГО ОБРАЗА ТУНДРЫ)

Замятин Д. Н., Курилова С. Н., Дьяконова В. Е.

The article is devoted to modelling the basic geographical image of the tundra in the light of the geo-space resources of Yamal and Chukotka. The key archetypes, primary signs and symbols, and symbolic spots related to the basic geo-image of the tundra are identified. The image geographical model for the basic geo-image of the tundra is constructed.