Почему россияне не боятся экономических санкций? Контрриторические стратегии печатных СМИ
The article analyzes key strategies of deproblematization of the economic sanctions (and Russian food embargo) which were used in four Russian printed editions from March 2014 to December 2014: Rossiyskaya Gazeta (pro-governmental, 945 articles), Novaya Gazeta (oppositional, 396 articles), Argumenty i Fakty (popular mass newspaper, 258 articles) and Kommersant (business magazine, 1574 articles). Thus, we consider the discussion in the four editions, which could be placed at the poles of the two axes: ideological stance and information category. According to the Title Popularity Ranking (TPR), these prints are leading. Newspapers use a wide range of deproblematization strategies. Some of them are aimed to refute the importance of the problem as a whole (unsympathetic counterrhetoric), others - on proof of insolvency of the proposed ways to solve it (sympathetic counterrhetoric). We conclude that in case of discussion on economic sanctions unsympathetic counterrhetoric prevail. Most popular strategies of deproblematization are “antipatterning”, “telling anecdote” and “counterrhetoric of insincerity” in terms of Ibarra and Kitsuse. The report describes most striking examples of these strategies and makes an inference about their weak and strong points. Also, we make some conclusions about intensity of the discussion on the issue. For example, we deduce that Russian food embargo was more noticeable in the public space than sanctions. The share of articles on sanctions mentioning Crimea steadily declined. At the same time, the share of articles on the subject, mentioning the rouble exchange rate significantly increased.