Критерии успеха проектов по разработке нового продукта на разных стадиях их жизненного цикла
The main purpose of this article is to develop approach to determining the success of NPD-projects at different stages of its life cycle. As part of the study the authors explore the theoretical essence of the success NPD-projects concept, key success factors and criteria, based on Life Cycle model.
The life cycle of the NPD-project was considered through such steps as: ideas generation for the product; development of the product concept and idea; build a business case (a feasibility study); development of the preliminary design of the product; testing and validation; new product launch and market penetration.
As a result, the theoretical concepts discussed among the review criteria and success factors were selected with take into account the specificity of projects on creation of new products, so it will be taken as a basis for further practical analysis. As for success factors, the authors did not find in the theory of the ideal approach to identifying critical success factors of NPD-projects. As a result, was formed set of factors of success through the provision of different models those recognized by all the authors of scientific works and those that reflect the specifics of NPD-projects in terms of management, the project team, the project and its external environment.