Инновационная сложность: методология организации сложных адаптивных и сетевых структур
The phenomenon of innovative complexity, types of innovations, characteristic stages of the process of diffusion of innovations, causes of fails of innovative processes in social media are considered in the article from the standpoint of the science of systems. On this basis, some methodological conclusions concerning effective ways of organization of adaptive and network structures supporting innovations are drawn. Characteristic properties of adaptive network structures, such as active adaptation, ability to self-completing, self-scaling (fractality) of spatial and temporal organization, emergent nature are demonstrated. Special attention is paid to consideration of network structures in communication.