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Развитие наук о культуре в современном обществе: методология и концептуальные рамки
The article examines the current state of the methodological framework of cultural sciences. In the context of modern social changes, an interdisciplinary approach combining anthropology, sociology, cultural studies and media studies is proving ineffective. «Strong» theoretical concepts such as «globalization», «glocalization», «digitalization», «postcolonialism», the concept of the Global South, as well as other «meta-ideas» often generalize and simplify cultural differences, which leads to ignoring or underestimating the specifics of different cultures and their features.
Modern works of cultural sociologists, for example, the studies of A. Reckwitz, W. Beck, Z. Bauman , D. Graeber and D. Wengrow and others, often focus on the analysis of narrow concepts. Philosophical approaches, on the other hand, are limited to a comparative analysis or suggest ignoring the utilitarian component in the study of cultures and their interaction, which is not fruitful in the modern context, since cultural dialogue is often based on utilitarian principles.
The article notes that there is a relationship between technological and economic development and an increase in the number of studies related to cultural identity. However, the categorical framework of these studies is often criticized for depersonalizing cultural groups and communities. In general, it can be argued that the development of methodology in the cultural sciences takes place within critical analysis.
The author's opinion is that methodological processes in the cultural sciences reflect processes in the natural sciences and humanities. However, due to the ambiguity of the subject and the traumatic, often violent, interaction between cultural communities in the twentieth century, the formation of a clear scientific foundation took much longer. As a result, despite methodological inconsistencies and the lack of a clear structure, the process of «crystallization» (structuring) in the cultural sciences continues.