Мегапроект и его эффекты: трансформация социальной среды в Адлере
The article considers a case of preparations for Olympic Games Sochi-2014 as a mega-project. The project effects significantly upon the social practices, city’s landscape, stratification of local community, and it effects first of all during the period of preparation and building. The analysis bases upon long-tern observation of city’s landscape and habitants’ perceptions, photo documentary and interviews. The author puts questions concerning the relation of mega-goals (such as Nation branding, economic growth, the role in global community) and costs (material and immaterial) for locals and traditional tourists.