Видеоарта: «белый куб» галереи или «черный бокс» кинозала?
Video art is a hybrid acquiring the means and goals of both contemporary art and the arts of screen. It brings together different ways of perception working both in a manner of a movie which transfers the viewer into virtual daydreaming (Matthew Barney, Steeve McQueen), and in a manner of a painting or sculpture which gives a viewer some intense corporal experience (Tony Oursler). Accordingly, there are two ways of presenting video art: a “white cube” and a “black box”.
Video today is an indispensable figurant of any serious exhibition of contemporary art and it is defined as an artistic (not cinematic) media. Traditionally video is being exhibited in a “white cube” of a gallery; however, there is now a strong tendency to present video art in a “black box”, in a “cinematic” way. It’s getting harder and harder to see the edge between video art end experimental film. Perhaps the very strategy of presentation of video today may help this media to retain identity or to lose it.