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Article

Технология диалога в современном коммуникационном пространстве

Дзялошинский И. М., Пильгун М. А.
The article describes the social, psychological, linguistic and organizational conditions for a effective dialogue, as well as features of dialogic communication in the modern media.It is shown that an open and productive dialogue is a characteristic of conscious and actively implemented by the social partnership. The article analyzes the position that modern media is undergoing dramatic changes associated with the movement of the main flow of information in the virtual space. This means that the detailed study of norms based on open dialogue interaction is able to give a new breathof different types of communication and help to adapt to the new conditions of functioning of traditional professional areas (advertising, PR, journalism). The article analyzes the genre features dialogic communication in the Word Wide Web. It is shown that dialog and polylogue in the digital communications intersect, they are closely related within the same genre.