This article examines the phenomenon of the media image of Russia in the foreign media space. It is examined some approaches to the formation of the image, investigated actors and regulators using in strategies of information policy of the government. The media image of the government is made up of all spiritual perception of products within the process of the formation of the space of mass communication. This intention is manifested through reflected in the text of the operational knowledge of the current reality in the country (historical-natural, cultural, historical, social and ethical aspects) and through the position of the journalist, his assessment, goals and motives, expressing his inner state. The emphasis is on the analysis of the image of Russia in the Western press and national media in Japan.
The article is devoted to the modern phenomenon in the theory of journalism and mass communications — the role of the media in an urbanizing world. Part of the theme is reflected in the complex scientific study of the Graduate School of Journalism and Mass Communication of SPSU which devoted to the theoretical understanding of the concept of «Mediapolis» and its role in the life modern society. In our opinion, the local media as part of the information structure of the city along with out-structure phenomena such as mediocracy, classroom factor speech culture media consumption and population generated journalistic experience, are the dominant form a single image of the provincial mediapolis, which holistically transform public opinion of citizens in socio-cultural and political aspects. The analysis of the concept of urban media was based on the experience of media Irkutsk.