Экономико-социологический взгляд на маркетинг взаимоотношений
The paper reviews the state-of-the-art in relationship marketing and new economic sociology. The author pays attention to the closeness of both perspectives which have common roots (Durkheimian sociology, economic anthropology, sociology of law, social exchange theory) and common research interests (trust, commitment, interdependency, shared values, power asymmetry, adaptation, and mutual contentment). Despite the intersections, relationship marketing and new economic sociology appear to have been developing in parallel worlds, implying that these disciplines remain disconnected and persistently ignore each other’s accomplishments.This is conditioned by several reasons. Firstly, economic sociologists are inspired by the investigation of peculiar and peripheral types of markets, while marketing scholars usually study the“standard markets”. Secondly, relationship marketing defines its subject matter as exchange relationships per se. In contrast with relationship marketing, new economic sociology has a much wider scope of interests. Thirdly, relationship marketing focuses on ongoing relationships while new economic sociology concentrates on relations that are beyond the market exchange per se. Finally, marketing scholars typically prioritize formal contractual relationships, whereas economic sociologists devote more attention to informal, interpersonal relationships. The author comes to the conclusion that, if specialists in relationship marketing and new economic sociologists could overcome the divide, their perspectives would benefit greatly, specifically in developing their market theories.
The author points to some common theoretical roots of the new economic sociology and relationships marketing. The author describes many common research interests they have including their focus on relational aspects of the market exchange viewed as ongoing process accompanied by formation of long-lasting ties between exchange partners; active use of the network approach; studying motivation of the market participants; stressing the importance of communication and information exchange.
Thus, in spite of many substantive differences, the proponents of economic sociology and relationship marketing might have many reasons to pay closer attention to what is being done by their neighbors.
The article is a reply to M. Dodlova and M. Yudkevich. In their recent paper they undertake an attempt to use the notion of gift in the analysis of principal–agent relationship and to generalize the idea of gift in order to obtain a theory of gift exchange in the workplace. However, the analysis suggested lacks conceptual clarity and rests upon false presuppositions regarding the nature of gift. As a result, authors draw erroneous conclusions and fall victims of the magic of the gift. This short reply points to these deficiencies and suggests some ideas for alternative approaches to the analysis of certain phenomena observed in the workplace.
The new 2014 edition features: The Global Leasing Report provides an exclusive overview of the international leasing industry providing data on volume and growth by region, market penetration, GDP penetration ratios and market shares; A ranking of the top 50 leasing markets by size worldwide; Detailed reviews of developments in Europe, North America, emerging markets, Islamic leasing, law and operating leases; Industry professionals discuss the implications of the revised lease accounting exposure draft due in 2014 and the changes it will bring to the global leasing markets; An in-depth information technology report projects leasing software trends for 2014; An extensive software section provides product reviews for all of the major lease software providers outlining product capabilities, recent enhancements, compatibility and availability; Concise market reviews for over 50 different countries worldwide cover all leasing sectors, each including detailed tables and charts offering data breakdown of growth rates, market penetration and business volumes.
National Research University – Higher School of Economics (Moscow) and author has been researching the leasing market of Russia for 18 years. Particular attention in the article presents the dynamics that characterizes the development of market in the country by value of new contracts, the largest leasing portfolios, calculated author of segmental structure of the leasing market and regional structure. This article presents the results of the econometric analysis of the relationship of the value of new contracts with the amount of advances, terms of contracts and lease rate per cent. Exploring the structure of financing of leasing operations, the author has developed a new approach to determining leverage leasing projects.
During 1998-2010 the National Research University – Higher School of Economics (Moscow) has been surveying the results of activities of most leasing market operators in Russia, including all the largest ones. The results of the scheduled annual analysis undertaken by us to survey the activities of leasing companies in the Russia indicate that the year 2010 was successful for the leasing business. According to the Leaseurope, and author’s data, Russia occupies the 5th place in Europe after Germany, United Kingdom, Italy, French. In practice many Russian leasing companies have managed not only to copy but also successfully to adapt the experience of the countries with developed leasing industries. Despite the growth in new business, account must be taken of the quality of the leasing portfolio. It turned out that it just got a little better as compared with the previous year. The analysis showed that cost of loans taken for financing leasing operations, as well as the cost of the funds of a leasing company, the funds of the lessee, the use of factoring, promissory notes/exchange bills, securities and other instruments, depends on a variety of factors, including: financial independence of leasing companies; the risks associated with the sale of a leasing product; the security for the transaction; the terms of depreciation of leased property, the terms of credit contract and of leasing contracts; the currency of the leasing transaction; whether the funds are borrowed on the domestic or on the international capital market; the schemes for carrying out a leasing operation, etc. With each year there the number of Russian leasing companies that can obtain financing directly from foreign banks grows. There is a growth in the volume of credit operations with the involvement of the national agencies for insurance of export-import operations, e.g. from Germany, Austria, Italy, the Netherlands, the USA and other countries. Securitisation of leasing assets held at the junction of four financial tools – lending, leasing, factoring, securities issues. This innovative mechanism that requires subtle scientific and practical configuration achieves remarkable economic performance update, modernisation and re-equipment of enterprises. The author has developed a system of securitisation leasing asset pricing which is feasible through a set of equations that balance the interests of the participants. The article also examined the status of concentration of leasing market, its regional and sectoral structures.
The new 2012 edition features: The Global Leasing Report provides an exclusive overview of the international leasing industry providing data on volume and growth by region, market penetration, GDP penetration ratios and market shares; A ranking of the top 50 leasing markets by size worldwide; Detailed reviews of developments in Europe, North America, emerging markets, Islamic leasing, law and operating leases; Industry professionals discuss the implications of the revised lease accounting exposure draft due in 2012 and the changes it will bring to the global leasing markets; An in-depth information technology report projects leasing software trends for 2012; An extensive software section provides product reviews for all of the major lease software providers outlining product capabilities, recent enhancements, compatibility and availability; Concise market reviews for over 50 different countries worldwide cover all leasing sectors, each including detailed tables and charts offering data breakdown of growth rates, market penetration and business volumes.
Several approaches to the concept of fatherhood present in Western sociological tradition are analyzed and compared: biological determinism, social constructivism and biosocial theory. The problematics of fatherhood and men’s parental practices is marginalized in modern Russian social research devoted to family and this fact makes the traditional inequality in family relations, when the father’s role is considered secondary compared to that of mother, even stronger. However, in Western critical men’s studies several stages can be outlined: the development of “sex roles” paradigm (biological determinism), the emergence of the hegemonic masculinity concept, inter-disciplinary stage (biosocial theory). According to the approach of biological determinism, the role of a father is that of the patriarch, he continues the family line and serves as a model for his ascendants. Social constructivism looks into man’s functions in the family from the point of view of masculine pressure and establishing hegemony over a woman and children. Biosocial theory aims to unite the biological determinacy of fatherhood with social, cultural and personal context. It is shown that these approaches are directly connected with the level of the society development, marriage and family perceptions, the level of egality of gender order.