Фандрайзинг как фактор устойчивого функционирования третьего сектора
The article focuses on the role of fundraising in the sustainable development of nongovernmental nonprofit organizations (NPOs). The key role of financial sustainability for the evaluation of sustainability of the NPO sector has been identified based on the regression analysis of quantitative data obtained by the United States Agency for International Development over some 13 years of survey. Constituent elements of financial sustainability have been described to highlight the leading role of NGO fundraising in tapping and accumulating funds from different sources for the implementation of projects and programs. The article concludes with recommendations on improving the effectiveness of tapping funds from different sources and accumulating them in NGO budgets Fundraising has been shown to have an essentially marketing nature which raises the need of improving the quality of marketing training for NPO leaders and staff.