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Article

Реклама в Китае: создатели и потребители.

Человек. 2012. № 2. С. 63-76.
О.О.Савельева, Гао Ц.
The paper analyzes the features of the content and form of the Chinese advertising, as well as certain aspects of the organization of the advertising business in China. To address the specific ethics of advertising communication in the PRC related to the context of the Chinese culture.