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КОММУНИКАТИВНЫЕ СТРАТЕГИИ СОЗДАНИЯ ПОЛОЖИТЕЛЬНОГО ОБРАЗА МЕДИЦИНСКОГО УЧРЕЖДЕНИЯ
Бизнес. Общество. Власть. 2026. № 1 (59). С. 158–170.
The article is devoted to the study of effective communication strategies for the formation of a positive image of medical institutions in modern conditions. The key problems faced by medical organizations are analyzed, including an increase in patient complaints, a low level of digitalization and insufficient staff training in the field of communication. The article highlights the results of the analysis of the effectiveness of GBU RO "City Hospital No. 7" (Rostov-on-Don) for the period from the first quarter of 2023 to the first quarter of 2025, the relationship between the quality of communications and patient satisfaction was demonstrated.
The authors emphasize that the analyzed medical facility has an unsatisfactory (practically non-existent) structure work on processing feedback and patient requests. In modern competitive conditions, medical organizations should have a special department in their staff, the main tasks of which should be such important components of communication in the field of healthcare as rapid response to complaints and appeals from patients, resolving conflict situations before contacting external structures (the Ministry of Health, the Prosecutor's Office), and creating a positive image of the medical institution. It is emphasized that such services should carry out proactive work, including encouraging positive feedback from patients.
Balakina Y. V., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2026 Т. 31 № 1 С. 163–174
The phenomenon of digital social photography is explored as a product of contemporary social media practices. It analyses the transformation of the role of photography in the digital age, where it functions not merely as a tool for recording reality, but also as an active agent in the process of meaning-making. The study relies on ...
Added: April 3, 2026
Fedorov A., Вестник культуры 2014 № 2 С. 35–46
Продвижение библиотек в социальных медиа становится одним из самых востребованных направлений информационно-библиотечной деятельности на современном этапе. Начиная работу по продвижению библиотеки в социальных медиа, необходимо учитывать, что обычные правила библиотечного маркетинга здесь не годятся, так как социальные медиа имеют ряд особенностей и представляют собой нечто большее, чем просто канал социальной коммуникации. ...
Added: March 13, 2026
Гданьск: Wydawnictwo Uniwersytetu Gdanskiego, 2021.
Сборник научных трудов «Речевое воздействие в разных дискурсах» посвящён комплексному исследованию механизмов языкового влияния в различных типах коммуникации. В центре внимания авторов находятся стратегии и тактики речевого воздействия, прагматические и когнитивные механизмы формирования убеждения, манипуляции, аргументации и эмоционального воздействия в институциональных и неинституциональных дискурсах.
В статьях рассматриваются особенности функционирования средств речевого воздействия в политическом, медиадискурсе, образовательном, ...
Added: February 23, 2026
Гринберг Т. Э., Евстафьев В. А., Красавченко И. А. et al., М.: Аспект Пресс, 2026.
The textbook reflects the main directions of studying public relations in the context of the communication concept. The handbook discusses the theory and methodology of public relations, the essence, functions, principles, structure of public relations institutions, features and principles of corporate information. Special attention is paid to public relations technologies, personal and corporate image management ...
Added: February 6, 2026
Khomenko A., Буракова Н. В., Панфилова А. О. et al., В кн.: Подготовка экспертов гуманитарных специальностей в современных реалиях.: М.: Государственный институт русского языка им. А.С. Пушкина, 2025. С. 414–436.
The presented research is devoted to the creation of a scheme for an alyzing politicized social media content using the TikTok platform as an ex ample. The content piece before the start of the special military operation and the content piece after the start of the special military operation and blocking of the Russian segment of this Internet platform are analyzed. Videos and their metadata, including hashtags, became the material for the research: a collection of the period “before special military operation” (244 hashtags, ...
Added: December 3, 2025
Davydov S. G., Kartasheva A., , in: AI, Information, and Global Dynamics: Shaping the Future of Geopolitical Landscape.: Cham: Springer, 2026. Ch. 4 P. 51–66.
Information warfare is commonly understood to be either an extremely confrontational situation in the information environment, or the use of information technology in military conflicts. In this chapter, we focus on the impact of AI on the promotion and dissemination of ideology and propaganda. According to the conventional view, the use of AI greatly enhances ...
Added: November 26, 2025
Balakina Y. V., Григорьева М. В., Соколова Е. Н., Вестник Российского фонда фундаментальных исследований. Гуманитарные и общественные науки 2025 Т. 123 № 4 С. 56–69
The article examines the potential of large language models (LLMs) for automated analysis of value-laden and patriotic discourse in Russian-language social media. Using a corpus of posts from VK, Odnoklassniki and Telegram (2023–2025), it investigates the extent to which automatic coding results align with expert annotation based on a specially developed categorical scheme. The codebook ...
Added: November 26, 2025
Oganyan A., Вестник Института социологии 2026 Т. 17 № 1 С. 232–255
This work presents a broad review of the history, theory, methods, and findings of research on social comparison (SC). It sequentially examines the evolution of understanding SC from the philosophical works of D. Hume and I. Kant to the first systematic theory by L. Festinger explaining the connection between comparison, self-esteem, and group processes, and ...
Added: November 18, 2025
Radina N., Khomenko A., Вестник Пермского университета. Серия: Политология 2025 Т. 19 № 3 С. 40–50
This research examines changes in TikTok content following the start of the Russian Federation's special military operation and the platform's blockade in Russia, suggesting that these events created "mobilization conditions" that led to increased politicization of Russian-speaking content. The study analyzed videos and their metadata, including hashtags, using two datasets: one from the period before ...
Added: October 19, 2025
Artyushina E., Цой О. И., Информационное общество 2025 № 3 С. 24–34
Статья анализирует информационные каналы, используемые косметическими компаниями для продвижения продукции. Основным источником информации для международных рынков являются социальные сети и рекламные акции с участием знаменитостей. Российские компании часто применяют стратегию бенчмаркинга, заимствуя зарубежныепрактики. Вызывает сомнениецелесообразностьтакого подхода из-за различий на локальных рынках.В рамках исследования, проведенного ...
Added: July 3, 2025
Bocharov Y., В кн.: ТЕКСТ – ДИСКУРС – КУЛЬТУРА: материалы III Международной научной конференцииТ. 307.: Кубанский государственный университет, 2025. С. 299–304.
This article explores the role of intertextuality in Latin American political discourse. Intertextuality serves as a means of legitimizing power, manifesting itself through a systematic appeal to prior phenomena - key historical events, images, and figures from the past that hold symbolic significance. ...
Added: May 30, 2025
Егоров В. Ю., Philippov I., Akhremenko A. S., Мониторинг общественного мнения: Экономические и социальные перемены 2025 № 1 С. 214–239
The focus of the work is related to the public perception of government practices within the framework of digitalization policy. Electronic practices of interaction with the government have long been widespread among most Russians. This is confirmed by both public opinion polls and Russia’s high positions in the world rankings of e-government development. In this ...
Added: May 1, 2025
Shulginov V., Kudrjashov S., Шаги/Steps 2025 Т. 11 № 1 С. 192–205
Substandard vocabulary traditionally serves as a marker of territorially and socially specific communication. We decided to examine this feature from a new angle and study the characteristics of substandard vocabulary functioning in the context of conflict communication in various online communities. The aim of our research is to identify the statistical distribution of invective vocabulary ...
Added: March 31, 2025
Orodvsky D., Kozhemyakin E., Полис. Политические исследования 2025 № 2 С. 157–166
This article analyzes the concept of digital public diplomacy, focuses on the importance of social media in the context of international relations. The study presents the results of an analysis of the definitions of the features of “digital public diplomacy” in the works of Russian and foreign scientists. The authors describe the evolution of digital ...
Added: February 20, 2025
Vereshchagina N., Dushakova I., Media and Communication 2025 Vol. 13 Article 8784
The social media landscape is replete with images of animals that users share, repost, and like. The various nonhuman species that have become a part of the social media ecosystem are no longer merely models for different content formats but have their own accounts and become influencers almost like humans. Instagram’s gender-related politics do not ...
Added: January 20, 2025
Самыличева Н. А., Бинштейн М. М., В кн.: Активные процессы в современном русском языке: национальное и интернациональное : сб. науч. ст.: М.: Флинта, 2021. С. 711–718.
This article is devoted to the description of the impact on the addressee in the modern media speech of a political orientation (based on the material of the political talk show “60 minutes”), which is mainly realized through the use of a discrediting strategy. The tactics of insult and mockery are considered as the main ...
Added: November 25, 2024
Uldanov A., Политическая наука 2024 № 3 С. 66–86
Parliament is a place where competing narratives are voiced. This institution serves as a platform in the struggle to shape the political agenda and allocate public resources. The narratives at play include a plot, characters, references to current events and a moral of the story that points to a solution to a problem. The way ...
Added: September 2, 2024
Rozhdestvenskaya E., Isupova O., , in: Biographical Perspectives on Lives Lived During Covid-19. Global Narratives and International Methodological Innovations. FSSR, volume 11.: Switzerland: Springer, 2024. Ch. 7 P. 147–166.
Added: July 24, 2024