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Анализ политизированного контента в социальных медиа (на материале русскоязычного сегмента медиаплатформы ТикТок)
The presented research is devoted to the creation of a scheme for an alyzing politicized social media content using the TikTok platform as an ex ample. The content piece before the start of the special military operation and the content piece after the start of the special military operation and blocking of the Russian segment of this Internet platform are analyzed. Videos and their metadata, including hashtags, became the material for the research: a collection of the period “before special military operation” (244 hashtags, 19 thematic groups, 2520 videos); collection of the period “after special military operation” (187 hashtags; 17 groups; 851 videos). It turned out that the Russian- language segment of TikTok contained political content even before the special military operation (videos about democracy, elections, forces opposing the government, etc.). After the start of the special military operation, the majority of videos from the Russian- language segment of TikTok with a significant number of views and “likes” included in the research materials turned out to be devoted to political issues (mainly military). To analyze such content, the article proposes a scheme containing two main stages: 1) collecting from the platform not only multimodal texts, the video itself, but also the correct set of their metadata; 2) analyzing video metadata using methods of interpretive linguistics and sociolinguistics — as the first stage of actual content analysis of the exact video.