Mythologizing Modernity through Vernacular Discourses
Political communication is often depicted as an exchange of rational arguments among rational individuals. However, in political communication people not only communicate emotionally but also rely on nonrational understandings drawn from mythical representations of various symbols and images. The problem becomes especially acute in the realm of global communiation as nations permanently appropriate the political ideas of modernity. This study investigates how a local newspaper in the USSR during perestorika interpreted the concepts of "democracy" and "market" - two essential components of the discourse of capitalist modernity. Following Roland Barthes's method of deconstructing mythologies, this study shows how the newspaper's interpretations led to a mythologizing of modernity's basic concepts.
The paper considers linguistic and cross-cultural features of speech strategy and tactics in political texts.
The purpose of the Mythologies of Capitalism and the End of the Soviet Project is to show that in order to understand popular disillusionment with democratization, liberalization, and other transformations associated with the attempts of non-Western societies to appropriate the ideas of Western modernity, one must consider how these ideas are mythologized in the course of such appropriations. Olga Baysha argues that the seeds of post-revolutionary frustration should be sought in pre-revolutionary discourses on democracy, liberalism, and other concepts of Western modernity that are produced outside local contexts and introduced through the channels of global communication and interpretations of politicians, activists, and experts
It is about the peculiarities of the mythological language anacreontic lyrics of the first third of the XIX century. The problem is considered in the analysis of the lyrics A. Pushkin, K. Batiushkov, etc.