Place of Academic Discourse in Corporate Culture of Modern University
In November 2019, the authors conducted a survey of Bachelor’s and Master’s degrees students, Ph.D. candidates, teachers and employees of RUDN University. The aim of the study was to identify the role of corporate culture in the reputation development of the university, as well as the place of academic discourse in this process. Corporate culture is a complex of traditions and values of an organization supported by an extensive communication system. Based on the results of the study, the authors assessed the impact of corporate culture on the reputation of an educational institution. Also the characteristics of academic discourse were identified and the practice of corporate communications of RUDN University was studied. At the same time, the authors made recommendations for the creation of a corporate culture for global universities.