Teaching AI-Enabled Business Communication in Higher Education: A Practical Framework

Business and Professional Communication Quarterly. 2024. Vol. 87 . No. 3 . P. 511–523.

Natalia Riapina

This article presents a conceptual framework for integrating AI-enabled business communication in higher education. Drawing on established theories from business communication and educational technology, the framework provides comprehensive guidance for designing engaging learning experiences. It emphasizes the significance of social presence, cognitive load management, and constructivist learning principles. The framework is exemplified through various tasks, including role-playing with AI chatbots, analyzing non-verbal cues, communication simulations, interactive presentation assessments, and collaborative AI-supported projects. Practical considerations for implementation, including technological infrastructure, faculty training, ethics, curriculum integration, and assessment strategies, are discussed. Future directions and implications for business communication education are also explored.

Ключевые слова: высшее образование, искусственный интеллект, business communications, преподавание и обучение, higher education, conceptual framework, информационные технологии в обучении, adaptation and integration, бизнес-коммуникация, AI (artificial intellence), AI-enabled business communication, instructional practices