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FROM AGE-FRIENDLY RESEARCH TO AGE-FRIENDLY CITY AND AGE-FRIENDLY REGIONAL NETWORK: CASE OF TUYMAZY AND REPUBLIC OF BASHKORTOSTAN, RUSSIAN FEDERATION

This paper discusses the strategy and success factors of development of age-friendly programs in the City of Tuymazy and Republic of Bashkortostan, Russian Federation, as a part of the Global Age-Friendly Project of World Health Organization. A research followed by a small grass root initiative led to development of a large regional program with 21 municipalities involved. The key success factors included: creating an agency to trigger, promote and implement age-friendly practices; establishing partnerships with government and other organizations in the area; building and maintaining media and public relations; building on culture; expanding and encouraging civic engagement; starting small; providing recognition and credit. Building awareness and partnerships is vital for advancing age-friendly programs. With multiple stakeholders involved it is important to maintain regular communications conduct information sessions and stick to the planning and reporting schedule. For continuity and sustainability of a large scale project it is essential to hire paid staff.