Интернет там, где у меня пожар»: как молодые люди относятся к интер­нету и какое значение ему придают?

Мониторинг общественного мнения: Экономические и социальные перемены. 2024. № 2(180). С. 3–27.

Petrova E.

The article presents the re­sults of a study focused on attitude of young people aged 16 to 20 years old towards the Internet. The author notes that young people find themselves in a situation where the stages of expanding access have passed, and the Internet is gradually becoming part of an increas­ing number of social processes, — and analyzes situations of using the Internet and different attitudes towards it among young people.The study is based on 34 in­depth semi­structured interviews collected in the Gzhel rural settlement in 2019 and in Moscow in 2021–2023. The material is structured based on three metaphors proposed by Annette Markham, namely: the Internet as a tool, the Internet as a space, and the Internet as a way of life. The use of the metaphors helps clarifying the meaning that users attach to the In­ternet. The metaphors of tool and space come from comparing the Internet to the real, physical world. The metaphor of the way of life captures an attitude towards the Internet where it is not identified as an isolated sphere. The author concludes that users only partially use the capabili­ties of the Internet, and young people de­fine its meaning in the context of solving problems that seem to them the most im­portant and relevant.

 

Keywords: молодежь, internet, media, метафоры, metaphors, аудитория Интернет;, интернет, исследования медиа, интернет аудитория, youth of Russia

Publication based on the results of: Медиа в сельской России: технологии, практики, эффекты (2019)