Использование технологии NFT (невзаимозаменяемые токены) как инструмента спортивного и туристического маркетинга

Информатизация в цифровой экономике. 2023. Т. 4. № 2. С. 167–182.

Lebedeva S., Харченко Д. Е., Дьяконов А. Д., Белякова М. Ю.

Recently, non-fungible token (NFT) technology has gained widespread adoption and has become an integral part of the cryptocurrency world. This raises the question of how this technology can be used to develop other industries, such as sports and tourism. In this article, we explore the potential of using NFTs as a tool for sports and tourism marketing.

The study analyzes examples of using NFTs in the sports and tourism industries, as well as the advantages and disadvantages of this technology. The authors identify the main problems that may arise when using NFTs in sports and tourism, such as the complexity of creating and promoting tokens, as well as the need to ensure security and protection against counterfeits.

However, despite these challenges, the authors conclude that the use of NFTs in sports and tourism marketing has great potential for attracting new customers and improving interaction with existing ones. For example, creating non-fungible tokens for exclusive tourist routes or sporting events can attract the attention of travel and sports enthusiasts, as well as allow them to gain a unique experience.

Thus, the use of NFTs in sports and tourism marketing can be a useful tool for the development of these industries, but it requires further research and technical improvements.

Keywords: инновации, innovation, Tourism Marketing, спортивный маркетинг, cryptocurrency, криптовалюта, NFT, Non-fungible Token (NFT), sports marketing, туристический маркетинг