Product Management в политической сфере

Вопросы политологии. 2021. Т. 11. № 2(66). С. 389–397.

Ovchinnikov P., Нечай Е. Е., Сахненко А. С.

The paper attempts to study the implementation of Product management technology in the political sphere. The concept of the political market allows you to describe the candidate, the party, their software products in terms of marketing, and therefore makes it possible to use marketing technologies in the activities of political consultants and political technologists. In the context of studying the Product management discipline, the authors analyze the value of the product manager's competencies in the activities of political leaders and political technologists. The authors conclude that Product management is a subject at the intersection of several disciplines that will give political strategists and politicians important knowledge from business management, the electoral process, and also forms a number of key soft-skills that are necessary for working in the profession in the modern world.

Keywords: политические технологии, political technologies, управление продуктом, product management