?
Онлайн анкетирование с использованием мобильных телефонов: результаты методического эксперимента
С. 95–110.
Veselov S. V., М.: КнигИздат, 2026.
26-й выпуск ведущего отечественного издания про развитие российской рекламной индустрии. Авторами выступают топ-менеджеры и ведущие аналитики крупнейшие рекламных структур, исследовательских организаций, индустриальных ассоциаций, а также представители профильных государственных структур. В Ежегоднике анализируются основные проблемы современного рекламного рынка. ...
Added: August 31, 2026
Savchenko A., Maslov D., Makarov I., , in: ECAI 2024. 27th European Conference on Artificial Intelligence, October 19 – 24 October 2024, Santiago de Compostela, Spain – Including 13th Conference on Prestigious Applications of Intelligent Systems (PAIS 2024).: IOS Press, 2024. P. 4439–4442.
Added: February 15, 2025
Moiseeva A., Зайкова А. С., Философия науки 2023 № 2 С. 74–90
The analytical method, understood as the main approach of analytic philosophy, can be considered as one of the practices that are supported in society, since they have a certain pragmatic significance for this society. In the first part of the article, we noted the need for a reform of the analytical method and showed that ...
Added: June 8, 2024
Moiseeva A., Зайкова А. С., Философия науки 2022 № 2(93) С. 36–51
Among the many philosophical directions, analytical philosophy is considered as one of the least practical. However, from time to time, the analytical method is also used in those areas of philosophy that are obviously focused on applying the results of theoretical research to social practice. The question arises: how analytical philosophical constructs fit into a ...
Added: June 8, 2024
Barabashev A. G., Логос 2023 Т. 33 № 4 С. 117–145
The present conditions of mathematics application in social sciences and in social applied analytics, is explored. The statement was made that mathematics in social sciences and in social analytics is understood as a set of instrumental methods, that help to obtain results, in contradiction to understanding of mathematics as critical doubt (the requirement of rigor ...
Added: February 1, 2024
Skorobogatykh I., Sidorchuk R. R., Mkhitaryan S. et al., М.: КноРус, 2021.
Представлены результаты количественного этапа исследования и предложения, направленные на повышение качества транспортного обслуживания на рельсовом внутригородском транспорте города Москвы. По результатам исследований представлены итоги количественных и качественных исследований удовлетворенности пассажиров Московского метрополитена, МЦК и железнодорожного транспорта. Результаты исследования могут быть полезны органам управления города Москвы, юридическим лицам и индивидуальным предпринимателям, осуществляющим предоставление услуг транспортного обслуживания ...
Added: November 4, 2023
Ryabkova V.V., Высшее образование сегодня 2020 No. 8 P. 44–46
The results of the study of the didactic potential of mobile tests used in the framework of formative assessment of educational achievements of students of the English language according to the traditional model are presented. The data of the experiment using the Google Forms service is highlighted, during which grammar, vocabulary, reading and listening skills ...
Added: November 14, 2022
Азаров О. И., Цой В. Г., Чекмарев П. А., Леовинг, 2018.
Настоящая работа была задумана и осуществлена в виде исследования рынка химических средств защиты растений России. Объектом исследования является рынок химических средств защиты растений — пестицидов (инсектицидов, гербицидов, фунгицидов), а также их препаративных форм и действующих веществ.
Цели этой исследовательской работы были определены следующим образом:
Дать общую картину современного состояния рынка химических средств защиты растений (ХСЗР).
Выявить сильные и слабые стороны российской химической ...
Added: November 8, 2022
Savchenko A., , in: 2022 IEEE/CVF Conference on Computer Vision and Pattern Recognition Workshops (CVPRW).: IEEE, 2022. P. 2358–2365.
In this paper, we consider the problem of real-time video-based facial emotion analytics, namely, facial expression recognition, prediction of valence and arousal and detection of action unit points. We propose the novel frame-level emotion recognition algorithm by extracting facial features with the single EfficientNet model pre-trained on Affect-Net. The predictions for sequential frames are smoothed ...
Added: August 29, 2022
Savchenko A., Savchenko L., Makarov I., IEEE Transactions on Affective Computing 2022 Vol. 13 No. 4 P. 2132–2143
In this paper, behaviour of students in the e-learning environment is analyzed. The novel pipeline is proposed based on video facial processing. At first, face detection, tracking and clustering techniques are applied to extract the sequences of faces of each student. Next, a single efficient neural network is used to extract emotional features in each ...
Added: July 14, 2022
Tomasova D., Саратов: Вузовское образование, 2021.
The tutorial discusses the possibilities and features of adapting and using design thinking tools to create marketing research scenarios and develop an empathic approach to consumer research. The publication contains a description of the terminological apparatus, a theoretical review on the subject of design thinking, and also reveals specific methods and tools of field and ...
Added: October 4, 2021
Alexandrovskiy S., Artyushina E., Korenkova M. et al., Н. Новгород: Мининский университет, 2021.
The purpose of this textbook is to consider within the framework of the main topics studied in the course "Marketing Research", approaches, methods and tools that lead to the successful conduct of market research and analysis of the obtained data. When studying such a subject as "Marketing Research", it is necessary to familiarize yourself ...
Added: March 19, 2021
Shushkin M., Автомобильная промышленность 2020 № 1 С. 1–7
The study answers the following questions: Are Russian consumers ready to buy electric cars;
What factors motivate consumers to buy electric cars; What factors limit the development of
the electric car market in Russia; What market niches for electric vehicles have high prospects
for growth? The study was based on expert interviews and mass consumer surveys in 2019. ...
Added: February 28, 2020
Fomin I., Ilyin M., Социологический журнал 2019 Т. 25 № 4 С. 123–141
This article outlines major trends in the development of social semiotics during the last four decades of its existence. The starting point was the interface between functional analysis of the semiotic system of language and the structural interpretation of language as a social system. Their convergence provided the basis for further developing an interdisciplinary domain ...
Added: January 18, 2020
Artyushina E., Маркетинг в России и за рубежом 2019 № 3 С. 34–42
The article contains the results of a study of identification the consumer’s attitude to the practice of using the elements of multilevel marketing by companies. In the article attitude is considered as a set of values and beliefs associated with a particular subject [1]. The assessment of Russian consumer knowledge about the concept of multilevel ...
Added: January 13, 2020
Maksimenko A., Пичугина Е. Г., Костромской государственный университет им. Н.А. Некрасова, 2013.
This study guide is necessary to deepen the knowledge and consolidate the practical skills of students in the field of marketing research in the retail. Theoretical foundations contribute to the systematization of knowledge, teaching materials to developing practical skills for using the opportunities of various methods and techniques for solving research problems in the field of ...
Added: January 6, 2020
Alexandrovskiy S., Fomenkov D. A., Нижегородский государственный технический университет им. Р.Е. Алексеева, 2019.
В монографии предложены методы оценки восприятия бренда и его элементов на основе опроса покупателей. Бренд оценивается по искомым выгодам и измерениям индивидуальности; разработана шкала оценки бренда, шкалы зарубежных исследова-ний адаптированы для российского рынка.Монография адресована компаниям, же-лающим самостоятельно провести исследование измерений бренда или заказать ис-следование в агентстве, а также исследовательским компаниям и агентствам, плани-рующим оценку измерений ...
Added: December 25, 2019
Berezka S., Sheresheva M. Y., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2019 Т. 18 № 2 С. 175–203
The paper presents the results of neuromarketing research based on the use of neurophysiological and survey methods that are aimed to identify differences in perception of dynamic advertising content for food and non-food product categories. The role of sensory sensations in consumer behavior and the potential of neurophysiological marketing tools to observe sensory effects on ...
Added: October 14, 2019
Grachev A., Ignatov D. I., Savchenko A., Applied Soft Computing Journal 2019 Vol. 79 P. 354–362
Recurrent neural networks have proved to be an effective method for statistical language modeling. However, in practice their memory and run-time complexity are usually too large to be implemented in real-time offline mobile applications. In this paper we consider several compression techniques for recurrent neural networks including Long–Short Term Memory models. We make particular attention ...
Added: June 12, 2019
Мобильные устройства как способ установления баланса между работой и личной жизнь: оборотная сторона
Сон Х. И., Chernova Z. V., Мониторинг общественного мнения: Экономические и социальные перемены 2018 № 6 С. 201–215
Modern corporate culture in the context of Bauman’s liquid modernity is greatly defined by the level of freedom, in particular, flexibility, mobility, new technologies and mass communications. Staying connected 24/7 both in professional and private life known as ‘hyperconnectivity’ becomes commonplace. Hyperconnectivity entails not only positive but also negative consequences regarding the effectiveness of an individual’s ...
Added: May 24, 2019
Shushkin M., В кн.: Социально-экономические преобразования и проблемы. Сборник научных трудов (выпуск 8).: Издательство НИСОЦ, 2018. С. 177–185.
Представлены результаты исследования специфики потребительского
поведения пассажиров городского общественного транспорта жителей ряда
крупных городов России. Данное исследование направлено на описание модели
потребительского поведения на изучаемом рынке, а также на выявление
наиболее приоритетных факторов выбора автобусных перевозчиков жителями
крупных городов. Результаты исследования представляют интерес для
компаний-операторов на рынке городских автобусных перевозок, а также для
муниципалитетов крупных городов при формировании программ развития
транспортной системы. ...
Added: January 31, 2019