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Кобрендинг как фактор туристического потока в города
Вестник Московского университета. Серия 6: Экономика. 2023. № 1. С. 212–231.
Худина А. С., Rozhkov K. L.
The reorientation of Russian tourist flows to domestic destinations under the influence of the COVID-19 pandemic and the aggravation of the geopolitical situation creates opportunities for expanding the supply in the domestic tourist market. Cooperation between regions and cities in the development and promotion of new tour routes and brands, as well as the joining of new participants to existing formats of joint branding, is becoming relevant. Meanwhile, the issues of the influence of branding on tourism development indicators in the literature are still insufficiently covered. And there are practically no studies measuring the effects of co-branding cities. The purpose of this study is to study the impact of the participation of cities in the co-branding association on tourist flows to these cities. The authors focused on the activities of brand managers in creating and communicating city brands, while the tourist flow indicator evaluated the activities results. In the framework of the empirical study, a quantitative comparative analysis of two groups of cities was carried out (group 1 – cities included in the Golden Ring co-branding association, group 2 – cities with similar characteristics, but branded independently). The analysis showed a significant correlation between branding and tourist flows in group 1. At the same time, no such relationship was found for group 2. Thus, the results of the study suggest that there is a real influence of co-branding strategies on the tourist flows of cities. The results of the study may be a tool to substantiate the feasibility of cities' participation in co-branding associations, which makes it possible to increase the effectiveness of promoting tourist brands of all participating cities.
Lodiagin B., Nazarova V., Rincon C. J., URBAN, PLANNING AND TRANSPORT RESEARCH 2026 Vol. 14 No. 1
This study applies an established social cost–benefit analysis (CBA), combined with sequential shock scenarios (COVID-19 and the post-2022 sanctions) and Monte Carlo sensitivity analysis, to evaluate the welfare robustness and recovery dynamics of the Pulkovo Airport PPP renovation project (St. Petersburg, Russia). Using traffic, operations, and cargo forecasts through 2040, we compare a pre-shock baseline ...
Added: May 17, 2026
Brodetskiy G., Gerami V., Shidlovskii I. et al., Транспорт: наука, техника, управление 2026 № 3 С. 3–8
В статье предложен специальный метод модификации процедур многокритериальной оптимизации. Он позволяет расширить набор критериев выбора, чтобы учитывать предпочтения лица, принимающего решения (ЛПР) как раз в моделях транспортного обеспечения работы цепей поставок. Реализуется изменение наклона направляющей для линий уровня критерия выбора в пространстве значений частных критериев (с нацеливанием выбора на утопическую точку). Разработаны и представлены требуемые ...
Added: May 17, 2026
Kuzina L., Popov E., Мониторинг общественного мнения: Экономические и социальные перемены 2025 № 2 С. 170–191
The article examines internet users' tactics for verifying false (fake) information and the factors associated with fact-checking. Working within the framework of the theory of prosumerism and everyday tactics (Michel de Certeau), the authors of the study aim at identifying and describing the arsenal of fact-checking tactics used by the Russian internet audience, and to ...
Added: May 16, 2026
Федоров Н. С., Финансовый журнал 2025 Т. 17 № 6 С. 99–112
The DCF model is one of the most commonly used models in valuing companies for investment deci sions. Nevertheless, estimating the accuracy of this model remains an important research question. This article presents an assessment of the accuracy of DCF model specifications based on analyzing the variance of fair share prices of companies listed on ...
Added: May 15, 2026
Федоров Н. С., Финансы и бизнес 2025 Т. 21 № 3 С. 34–50
Currently, the role of artificial intelligence is increasingly playing a significant role in various fields, including the increasing role of machine learning in finance. On the other hand, company valuation remains an important part of research due to its difficulty in correctly predicting the accuracy of target stock prices. This study provides an analysis of ...
Added: May 15, 2026
Semenova D., Radygina A., Zaripova J. et al., Nutrition and Food Science 2026 P. 1–13
Purpose
This study aims to investigate how objective (chemical composition, processing method) and subjective (perceived fat content) milk characteristics influence taste perception.
Design/methodology/approach
A blind tasting experiment was conducted with 36 participants who evaluated six commercial milk samples (all 2.5% fat) differing in thermal processing and brand territorial coverage. Each sample was tasted twice, yielding 432 observations. Fatty ...
Added: May 14, 2026
Кровицкая А. В., Попов Д. И., Кравченко А. А. et al., Judaic-Slavic Journal 2024 № 11-12 С. 133–186
The collective research deals with the representation of the Holocaust memory in the media of Central-Eastern and Northern Europe in the second decade of the XXI century on the example of Germany, Austria, Poland, Lithuania, Latvia, Estonia, Sweden, Denmark, and Norway. Each of these states, the article argues, is characterized by its own distinct memory ...
Added: May 13, 2026
Ассоциация Коммуникационных Агентств России, 2025.
Сборник включает в себя статьи, посвящённые актуальным вопросам преподавания маркетинга, рекламы, связи с обще-ственностью и смежных дисциплин в высшей школе. Сборник предназначен для преподавателей - профессорского состава, работающих в маркетинге, рекламе и смежных дисциплинах. ...
Added: November 27, 2025
Вьюнова В. А., Kozhemyakin E., Знак: проблемное поле медиаобразования 2026 Т. 1 № 59 С. 15–26
This article is devoted to the possibilities of semiotic analysis of the value aspects of advertising creatives. The main emphasis is placed on the study of the potential of the semiotic square of A.J. Greimas as a method of analyzing advertising materials. Despite its powerful analytical potential, this tool is rather poorly used in advertising research, ...
Added: November 20, 2025
Шаповал О. А., Сибирский психологический журнал 2025 № 96 С. 230–240
Modern marketing strategies and advertising have a significant role in fostering consumer
loyalty towards certain brands. However, when the relationship with a brand is strengthened,
consumption becomes more a means of self-identification than a tool to satisfy needs, thereby
acquiring characteristics of behavioral addiction. Despite the extensive research conducted on
brand loyalty, demonstrative and compulsive consumption, the phenomenon of ...
Added: October 11, 2025
Coates D. C., Feddersen A., Naidenova I. N. et al., International Journal of Sport Finance 2025 Vol. 20 No. 3 P. 147–161
The investigation of the dynamics of brand strength can help managers to build a marketing strategy with the focus on increasing customer loyalty and retaining customers in periods of decline. We investigate brand dynamics, specifically evolution of customer loyalty, using data on football clubs in nine European football leagues. The first stage of our analysis ...
Added: September 18, 2025
Artyushina E., Цой О. И., Информационное общество 2025 № 3 С. 24–34
Статья анализирует информационные каналы, используемые косметическими компаниями для продвижения продукции. Основным источником информации для международных рынков являются социальные сети и рекламные акции с участием знаменитостей. Российские компании часто применяют стратегию бенчмаркинга, заимствуя зарубежныепрактики. Вызывает сомнениецелесообразностьтакого подхода из-за различий на локальных рынках.В рамках исследования, проведенного ...
Added: July 3, 2025
Pozhidaeva E. V., Karamalak O., Вестник Новосибирского государственного университета. Серия: Лингвистика и межкультурная коммуникация 2024 Vol. 22 No. 3 P. 152–164
In spite of the growing attention to brand research in recent years, few studies have sought to investigate a brand identity and its web-representation to better understand how it communicates its dispositional characteristics and how it is perceived by customers.
The authors generate new insights and research propositions in a case study of the Russian women's ...
Added: October 29, 2024
Predvoditeleva M., Balaeva O., Манина А. В., Псковский регионологический журнал 2024 Т. 20 № 1 С. 21–39
Effective interaction between stakeholders is a necessary condition for the successful development of tourist destinations and regions. This research is aimed at identifying problems, features and prospects for interaction between stakeholders of one of the successful Russian destinations — Kazan city (Republic of Tatarstan) in the key of its development as a competitive tourist destination. ...
Added: April 12, 2024
Kusraeva O., Бюджет 2023 № 12 С. 6–8
В современных условиях любые территории находятся в состоянии глобальной конкуренции друг с другом. Каждая стремится привлечь больше ресурсов, туристов, инвестиций, компаний, квалифицированных специалистов. В таких условиях жизненно необходимым становится приобретение уникальности, чтобы преобразовать себя из рядовой точки на карте в интересную и привлекательную локацию. Люди, ресурсы и компании могут перемещаться через международные границы, но должно быть что-то, что стимулирует привлечение этих потоков. Вне зависимости от площади ...
Added: January 8, 2024
Reshetnikova K., Predvoditeleva M., Манина А. В., Псковский регионологический журнал 2023 Т. 19 № 4 С. 116–131
The COVID-19 pandemic and forthcoming geopolitical situation significantly affected the development of the Russian domestic tourism. Russian tourism destinations obtained a new stimulus for their development, however, attracting new tourists issues the challenge for the regions to strengthen their competitive position. Kazan is one of the traditional tourism destinations that targets increasing the tourism flows ...
Added: November 29, 2023
Vartanov S., Хворостяная А. С., Стратегирование: теория и практика 2023 Т. 3 № 2 С. 218–233
Личный бренд олицетворяет исключительность человека, его индивидуальные характеристики, профессионализм, опыт и репутацию. В эпоху влияния глобального тренда цифровизации на медиасистему и развития инструментов стратегических коммуникаций бренд становится стратегическим активом, приносящим финансовую выгоду его носителю. Стратегическая роль на рынке труда личного бренда связана с повышением дохода при инвестировании в него. Цель. Доказать эффективность инвестирования в личный ...
Added: September 13, 2023
Volkova E., Karpushkin G., Electronic Commerce Research 2023
Demonstrative consumption is a manifestation of consumer behavior that occurs not only in offline sales but also in electronic commerce. This behavioral pattern is particularly pronounced in the luxury goods niche. This research aims to identify trends, patterns, and contradictions of demonstrative consumption in the fashion-retail context, considering the digital complication of marketing communications and ...
Added: August 17, 2023
Hewett K., Krasnikov A. V., Hepworth A., , in: Business Practices, Growth and Economic Policy in Emerging Markets. WSPC Series in Business and Emerging Markets: Volume 1.: Tokyo, New Jersey: World Scientific Publishing Co. Pte. Ltd, 2020. Ch. 2 P. 5–25.
In this chapter the authors report on a study that explores how and to what extent two aspects of the regulatory institutional environment, corruption and a particular market’s legal system strength, influence the overall market expansion patterns of firms from a focal market to other foreign markets. These relationships are viewed using an imprinting theory ...
Added: July 25, 2023
Krasnikov A. V., Tokyo, New Jersey: World Scientific Publishing Co. Pte. Ltd, 2020.
"Globalization has forced international firms to be competitive, innovative, and most importantly, adaptive to the changing economic conditions and consumer behavior, and emerging threats from local firms based in developing countries and emerging markets. These markets also have one of the fastest growth rates in the world given the advancement in technology, the rise in ...
Added: July 25, 2023
Худина А. С., Rozhkov K. L., В кн.: Построение систем управления устойчивым развитием территории: предпринимательские сетевые взаимодействия[Электронный ресурс]: сб. трудов международной науч.-практ. конф. 16 – 18 июня 2022 г.: Владимир: Аркаим, 2022. С. 354–364.
This work is part of the study of the basic principles and mechanisms of joint branding of cities, including the functioning of umbrella brands. The purpose of this work is to study the interaction of stakeholders of a co-branding association on the example of the "Golden Ring of Russia".
Within the framework of a documentary empirical ...
Added: January 31, 2023