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Bromance as a Masquerade: Adaptation and Reception of Chinese Danmei Fantasy
The article discusses danmei (or boys love, BL), a fiction genre which occupies a special place in Chinese pop culture. Despite the fact that these entertainment stories are characterized by a love line between male characters, the authors and consumers of Chinese BL are primarily heterosexual women. Danmei has become popular not only in China itself, but also in many other countries, which adds rel- evance to the study of its reception by the Russian audience. First of all, this applies to web series—television adaptations of network BL novels available to the world audience. The research focuses on a number of issues related to the production, adaptation, and consumption of danmei media content. What are the features of the genre and how does it differ from non-Chinese versions of BL? What makes dan- mei so attractive for women and how is the Chinese BL community structured? What strategies does the Chinese web series industry use to adapt primary sources and how do BL fans and a wider audience perceive these adaptations? The article shows the contradictions inherent in the danmei subculture: on the one hand, its proximity to the feminist and queer movements, on the other—its support for heteropatriar- chal values. Special attention is paid to the analysis of the representative strategy of bromance used by Chinese producers in the TV adaptations of danmei novels under party-state censorship. In particular, I analyze the popular TV series S.C.I. Mys- tery (2018), Guardian (2018), The Untamed (2019), and Word of Honor (2021). Apart from de-erotizing the interactions of between the protagonists, these adaptations significantly modify the genre, plot, setting, and characters. At the same time, pro- ducers of the shows take into account the expectations of the multimillion army of danmei fans, leaving them certain opportunities for queer reading. In Russia, danmei by the web novelist Mo Xiang Tong Xiu are the most popular, as well as the fantasy web series The Untamed based on her novel Mo Dao Zu Shi. This case study of the multi-part online drama The Untamed reveal the three patterns of reception of the series by the Russian audience: bromantic, romantic and “fluid.” In conclusion, the challenges of conceptualizing danmei as a genre, subculture, and entertainment in- dustry have been articulated.