Пассажирские авиаперевозки: антикризисные реакции и направления восстановления

ЭКО. 2022. № 1. С. 96–120.

Fokeev M.

The crisis caused by the coronavirus pandemic has caused a significant drop in production performance in the passenger airline industry and has forced players to change their business models. Based on the references to the actions of airlines in 2020 and the first half of 2021 the author considers the applicability of the industry business model and the model of crisis response strategies in the Russian context. We determined the types of reactions of domestic airlines to the impact of the crisis and the elements, the depth of changes in business models taking into account regional specifics. The results of the analysis revealed a different from foreign airlines sequence of response of carriers to the crisis, expressed in a search for innovative solutions, the expansion of the value chain, in addition to reducing assets and applying for state support. Such behavior is related to regional peculiarities of the Russian market, expressed in institutional characteristics, market architecture and consumer behavior. Taken together, a comprehensive and chronological analysis over 1.5 years has also revealed a set of trends in the development of the passenger air transport market in Russia, the issue of the sustainability of which may be a subject for further case studies.

Keywords: бизнес-модель, air transportation, пассажирские авиаперевозки, business-model, COVID-19, coronavirus disease (COVID-19)