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Subject
News
October 8, 2026
HSE Experts Take Part in 23rd Annual Meeting of Valdai Discussion Club
The 23rd Annual Meeting of the Valdai Discussion Club was held from September 28 to October 1, 2026 under the theme ‘Responsibility for the Future: Limits of the Possible, or Limitless Possibilities?’ The forum brought together 120 experts from 40 countries, including representatives of China, the United States, India, Brazil, the United Kingdom, Germany, Egypt, Iran, and Japan.
October 7, 2026
‘Our Team Consists of True Leaders in Their Respective Academic Disciplines
The HSE International Centre of Decision Choice and Analysis studies a wide range of methods for analysing decision-making and possible scenarios for the development of natural, socio-economic, and political phenomena using various mathematical models. The application of advanced mathematical methods to forecasting helps to prevent negative outcomes and avoid erroneous decisions. The HSE News Service spoke to the centre’s director, Prof. Fuad Aleskerov, about its work.
October 6, 2026
International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod Brings Together Scientists from Russia and Serbia
The International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod’ was held at the Nizhny Novgorod House of Scientists from September 23 to 26. The event was organised by HSE University–Nizhny Novgorod and the Nizhny Novgorod House of Scientists, with the participation of Sberbank and the Institute of Physics Belgrade. The symposium was held for the second time: the first conference took place in 2025 and attracted considerable interest from the academic community.

 

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Факторы восприятия селебрити в коммуникации по вопросам здоровья о ВИЧ

Мониторинг общественного мнения: Экономические и социальные перемены. 2022. № 1. С. 245–262.
Shantyreva L., Тюленева К. С.

The article examines the factors of perception of health communication on the topic of HIV. The material for the study was the data of a focus group interview conducted among young people in Moscow. The respondents' awareness of health issues, attitudes in the field of maintaining a healthy lifestyle, and the peculiarities of the perception of HIV videos are analyzed. It was revealed that representatives of Moscow youth positively perceive the participation of celebrities in such communication. The factors contributing to its effectiveness are the competence of celebrity, personal experience, charisma and popularity.

Research target: Media and Communications
Language: Russian
DOI
Text on another site
Keywords: health communicationселебритиCelebrity studiesкоммуникация здоровья
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