Медиафреймирование результатов опроса об отношении россиян к Сталину

Вестник РГГУ. Серия «Литературоведение. Языкознание. Культурология». 2020. № 4. С. 111–126.

Dushakova I.

Based on the media texts that refer to the results of a survey conducted in March 2019 by Levada Center on the attitude of Russians to Stalin’s personality and his role in the history of the country, the author analyzes the tools that are used by Russian-language media in reporting information that represents public opinion. The study is conducted in the framework of the frame-analytical approach, in the variant closest to its rhetorical direction associated with persuasion. The analysis of the texts reflecting the results of opinion polls shows that the framing of the results of the polls turns out to be primarily associated with the framing of the survey object established by the polling company, as well as with the routine work of media production. Such restrictions can be eliminated to some extent by various framing strategies: selecting the information to be covered, choosing the focus of the issue, engaging an expert for a comment, shortening plots to rating labels, and tricks specific to working with the survey data on combining different groups of answers under one general category and the search for maximum and minimum indicators not necessarily for the same issue, cited for comparison and the effect of dynamics.

Keywords: Сталин, historical memory, историческая память, опрос общественного мнения, Левада-центр, public opinion polls, Stalin, медиафреймирование, media frames, Levada Center