?
Snegi: Marketing Dilemma of a Russian Social Enterprise. Case
СПб. :
Graduate School of Management, St. Petersburg University, 2020.
The case discusses the marketing dilemma faced by the Russian social enterprise, Snegi. Snegi promotes traditional Russian boots called Valenki-s, now produced with new age design and in a socially responsible way. The brand has received good response since its inception in 2015. While some customers like the product for its resemblance to Valenki and use it for daily use or gifting, others find it as a fashion statement. The company now faces a dilemma about choosing its target segment and positioning its brand in a way that can retain its social mission while being a successful enterprise.
Karpova N. S., Союзное государство 2026 № 6(232) С. 87–89
The article examines the peculiarities of the formation of Belarusian enterprises, the factors of their competitiveness, high export potential, and the culture of marketing work. The author raises the question of ways to strengthen integration processes within the Union State by understanding the competitive advantages of its participants, creating conditions for the growth of mutual ...
Added: July 14, 2026
Velikaya E. V., Baranova T., Джахангирова В. С. et al., M.: Национальный книжный центр, 2026.
Учебное пособие предназначено для обучения академическим навыкам чтения, говорения и письма на основе статей из научно-популярных журналов по различным профилям: образование, программирование, лексика гейм-дизайна, продуктовые исследования, создание цифровых продуктов для различных сфер жизни, UX-исследования и юзабилити-тестирование, маркетинг игр и цифровых продуктов. Упражнения, разработанные для каждого урока, ориентированы на развитие профессионального вокабуляра, написание обобщений (summary) и ...
Added: July 3, 2026
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026
Miske O., Abatayo A. L., Daley M. et al., Nature 2026 Vol. 652 P. 126–134
Published claims should be reproducible, yielding the same result when applying the same analysis to the same data. ...
Added: January 19, 2026
Tretyak O., Российский журнал менеджмента 2025 Т. 23 № 2 С. 153–167
Purpose: to substantiate the necessity of developing a new conceptual framework for marketing (paradigm shift) in the context of structural changes in the external environment, and to outline the contours of the emerging paradigm. Methodology: this paper is based on the author’s extensive experience teaching and researching the field of adapting marketing concepts to environmental changes ...
Added: October 29, 2025
Karamalak O., Vertlib K., , in: Proceedings of the FACTUM 25 Conference, Stockholm, Sweden, 2025. Fashion Communication in the Digital Age. Springer Proceedings in Business and Economics.: Cham: Springer, 2025. P. 3–14.
Fashion is closely interconnected with traditional and digital media and the latter is widely known for setting and dissemination trends and making them viral. For example, TikTok set a trend for fur which climaxed in the winter 2023 and will probably stay in fashion longer with posts hashtagged #slaviccore, #slavicgirl, #slavicgirlcore, #slavicbimbo, or #slavicbimbogirl, where ...
Added: October 28, 2025
Туханова В. Ю., Костюмология 2025 Т. 10 № 2
The article presents the method of developing the digital animated presentation of clothing. The features of the design stages of digital products of fashion industry are considered, taking into account the immersive effect. The author provides an overview of the current state of development of immersive technologies in the global context. Immersiveness is defined as ...
Added: October 3, 2025
Туханова В. Ю., Бородина Е. В., Костюмология 2024 Т. 9 № 2
The article presents a study of the technology of creating digital 3D models using computer programs. The impact of Computer-Generated Imagery on the formation of fashion trends in creative industries is analyzed. The purpose of the study is to study Computer-Generated Imagery in the development of the fashion industry and the formation of fashion trends. ...
Added: October 3, 2025
Khisyamov R., Апсалямова А. В., Бондарева М. А., Образование. Наука. Научные кадры 2025 № 2 С. 210–216
Marketing and advertising play a central role in the pharmaceutical industry, highlighting important aspects of packaging and disseminating information about medications, diseases and medical products to both professionals and consumers. At the same time, these activities face stringent regulatory requirements and ethical issues due to their significant impact on human health and safety. There is ...
Added: September 2, 2025
Kanaev E., Krayushkina A., Avdonina S. et al., Orientalia Rossica, 2025.
The report traces the development of digital market ecosystems in the Asia-Pacific Region. ...
Added: June 13, 2025
Баранов А. И., Социология власти 2025 Т. 37 № 2 С. 85–107
The symbolic interactionists' focus on the spontaneous aspects of sociality has often been seen by critics as a failure of the perspective to comprehend structure. The article examines this issue through the prism of the problem of social change, that is, the problem of the relationship between order and the process of its transformation. The ...
Added: May 10, 2025
Vukovic N., Biryukova O. V., Krivokhizhin O. et al., Вестник Томского государственного университета. Философия. Социология. Политология 2025 Т. 83 С. 193–207
The main research question of the article is: what socio-economic features are characteristic of responsible business leaders in Russia. The study used methods of quantitative and qualitative analysis of data from the national Russian ECG rating1 for 2023. Analysis results It has been shown that the modern leaders of responsible business in Russia are mainly ...
Added: March 31, 2025
Российская практика продвижения сервисов доставки продуктов и готовой еды во время пандемии COVID-19
Kuznetsova E., Земская Ю. Н., Зосименко В. А. et al., Коммуникология 2022 Т. 10 № 3 С. 43–52
В статье рассматривается российская практика продвижения сервисов доставки продуктов и готовой еды во время пандемии COVID-19. Исследование базируется на анализе документов с элементами статистического и сопоставительного анализа. Авторами предпринята попытка собрать и систематизировать данные, касающиеся использования предприятиями бизнеса инструментов коммуникации инструментов в период связанного с пандемией локдауна. В статье приведены данные различных исследований рынка продуктового ритейла и доставки готовой еды в России. ...
Added: February 19, 2025
Elyashevich I., В кн.: Тренды управления экономическими системами.: М.: Русайнс, 2024. С. 295–305.
The chapter substantiates the need to organize effective interaction between logistics and marketing, in terms of responsibility for sales, as well as the development and implementation of a strategy for the company's behavior in the market. To meet the needs of customers, the company must have resources, including material ones. The more such resources a ...
Added: January 20, 2025
Pozhidaeva E. V., Karamalak O., Вестник Новосибирского государственного университета. Серия: Лингвистика и межкультурная коммуникация 2024 Vol. 22 No. 3 P. 152–164
In spite of the growing attention to brand research in recent years, few studies have sought to investigate a brand identity and its web-representation to better understand how it communicates its dispositional characteristics and how it is perceived by customers.
The authors generate new insights and research propositions in a case study of the Russian women's ...
Added: October 29, 2024
Размахнина А. А., Артикульт 2024 № 55 С. 62–73
Summary: The concept of “fashion” implies constant renewal and a clear rhythm of changing trends, therefore, before starting to study vintage clothing in the context of fashion, one should first prove the involvement of vintage in fashion discourse. This paper attempts to incorporate vintage into fashion discourse through the introduction of the concepts of non-linear and ...
Added: October 7, 2024
Лебедева О. М., Артикульт 2024 № 4 (56) С. 99–111
The article is devoted to one of the early attempts to conceptualize fashion made in the field of psychoanalysis, which was presented in the book of the American psychoanalyst Edmund Bergler “Fashion and the Unconscious” (1953). Attained high professional prestige in the mid-twentieth century, Bergler subsequently has become one of the marginalized figures in the ...
Added: September 11, 2024
Altukhov S., Асташкина В. А., Экономика и управление в спорте 2024 Т. 4 № 2 С. 107–124
The article examines the main managerial problems of football as a system in Azerbaijan. The results of the study reveal significant managerial shortcomings and offer a discussion of solutions and relevant recommendations based on international experience and interviews with experts in the field of sports management in Azerbaijan. The article analyzes the current situation in ...
Added: July 20, 2024
Zhuravlev A., Shuranova A., Vasenyova E. et al., M.: SKOLKOVO Moscow School of Management, 2024.
Emerging markets have driven global economic growth over the past two decades. This report bridges academic studies and business briefs, assessing the development status of emerging markets and providing tools for evaluating their growth. The report includes the Emerging Markets Decoded (EMD) Index by the Moscow School of Management SKOLKOVO, covering 114 countries and categorizing ...
Added: June 27, 2024
Туханова В. Ю., Kankulov A., Хуснутдинов В. А. et al., Костюмология 2024 Т. 9 № 1
В статье представлено исследование процессов проектирования и презентаций коллекций в цифровой среде. Рассмотрены особенности этапов проектирования изделий легкой промышленности с учетом внедрения инновационных технологий. Авторами представлен обзор актуального состояния развития цифровой моды в индустрии легкой промышленности. Интерес цифровой моды для швейной индустрии состоит в неограниченных возможностях выражения дизайнерами креативных идей, за счет широкого инструментария трехмерных ...
Added: May 15, 2024
Туханова В. Ю., Андреева Е. Г., М.: Федеральный институт промышленной собственности Роспатента, 2024.
База данных предназначена для хранения и использования информации, необходимой для
проектирования конструкций изделий легкой промышленности в цифровой трехмерной среде
для производства изделий в условиях швейных предприятий и индивидуального производства.
Содержит разработанный алгоритм преобразования образа технического эскиза в цифровой
трехмерной среде с дальнейшей разверткой лекал на типологические группы по метрическому
индексу для получения первичного цифрового образца модели в трехмерной среде.
Информационной составляющей ...
Added: May 15, 2024
Туханова В. Ю., Андреева Е. Г., Степанов И. О., Известия высших учебных заведений. Технология легкой промышленности 2024 № 1
В статье представлено исследование потребительских свойств изделий, влияющих на покупку мужских костюмов. Проведена оценка значимости с учетом статуса респондента (потребитель, производитель, продавец). Сопоставлены средние оценки характеристик мужских костюмов с учетом пола и возрастной категории респондентов. Статистическими методами анализа данных установлены потребительские предпочтения при выборе классических мужских костюмов. ...
Added: May 15, 2024
Анализ транспортной доступности жилищных комплексов г.Москвы на основе геоинформационной базы данных
Mkhitaryan S., Sidorchuk R. R., Skorobogatykh I. et al., М.: Русайнс, 2023.
The monograph is devoted to the issues of methodological support for rating residential capital facilities in large cities based on transport accessibility criteria. To solve the rating problem, a set of comprehensive assessments is required, including transport accessibility. The basis for this kind of research is geomarketing, which is based on the use of geographic ...
Added: February 4, 2024