Социокультурные, лингвокогнитивные и лингвопрагматические аспекты современных словообразовательных процессов

Вестник Московского университета. Серия 9: Филология. 2018. № 2. С. 127–155.

Торопкина В.А., Радбиль Т. Б., Рацибурская Л. В., Бакич Н. А., Жданова Е. А., Щеникова Е. В.

The article regards the problem of interpretation and evaluation of wordbuilding processes and their results in the Russian language as a reflection of certain socio-cultural, cognitive and communicative priorities. Based on the material of neologisms in mass media and advertising the authors expose the specificity of the ways of the world language conceptualization, the social conditionality of neoderivatives, the word-building specificity of nominations in the sphere of naming, the functional-pragmatic potential of word-building neologisms of the usual and non-usual character. Special attention is paid to the game function of neologisms and, in particular, to playing on the precedent phenomena; using different kinds of graphic elements; the expressive-evaluative features of neologisms. The socio-cultural aspects of fixing neologisms in lexicographic sources are considered.

Keywords: масс-медиа, словообразование, mass-media, прагмалингвистика, Pragmalinguistics, derivation