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COMPARATIVE ANALYSIS OF IMAGES OF SOCIAL ENTREPRENEURS IN RUSSIA, KAZAKHSTAN AND BELARUS
P. 33–46.
Gladkikh N. Y., Mitina O.
This article presents the results of comparative analysis of images of social entrepreneurs in Russia, Kazakhstan and Belarus, based on psychosemantic paradigm. The research data have been collected from 323 respondents, participants of SAP UP1 competition for social entrepreneurs. The list of four invariant dimensions to define the image of social entrepreneurs was found. Characteristics of images of social entrepreneurs in Russia, Kazakhstan, Belarus, and their comparison with the images of social entrepreneurs in USA and “ideal” country are presented.
Language:
English
In book
Faculty of Business Studies and Law, University „Union-Nikola Tesla“, 2018.
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