МОЛОДЕЖНОЕ СОЦИАЛЬНОЕ ПРЕДПРИНИМАТЕЛЬСТВО - ФАКТОР УСТОЙЧИВОГО РАЗВИТИЯ ОБЩЕСТВА

Бизнес. Общество. Власть. 2025. № 3 (57). С. 95–102.

Shokhin A. N., Гвоздев В. Е.

Youth social entrepreneurship is emerging as a key driver of sustainable development, combining economic efficiency with a social mission. The article analyzes current trends, support institutions, and barriers to the sector's growth in Russia. Based on recent data (2024–2025), the leading regions (Moscow Oblast, Bashkortostan, Leningrad Oblast) and their success factors are identified: government grants, digitalization of projects, and cross-sector collaboration. Special attention is given to the role of young people, for whom social business serves as a tool for selfrealization and professional growth. Development mechanisms are proposed, including social franchising, media promotion, and optimization of *My Business* support centers. The study demonstrates that youth social entrepreneurship is shaping a new business culture where profit aligns with positive societal change.

Keywords: молодежь, социальное предпринимательство, устойчивое развитие, social entrepreneurship, youth, стартапы, startups, sustainable development