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Users of Sharing Economy Platforms in Russia: Recent Changes in Consumer Behavior
Ch. 4. P. 50–64.
In the era of the Industry 4.0 Collaboration and the ubiquitous digitalization, a number of important trends in economic development arise. The mobile Internet and the Internet of things, VR/AR technologies, artificial intelligence, big data and machine learning, as well as the spread of automation in economics lead to impressive changes both in business processes and in consumer behavior. The growing business environment complexity and the acceleration of technological changes lead to the emergence of new forms of social interaction. In particular, sharing economy phenomena has become one of the main trends that influence customer behavior in many markets. The emergence of online service platforms allows individuals and businesses to share their unused or underutilized resources efficiently and expand the locus of value creation through platform ecosystems (Belk 2007, Grassmuck, 2012, de Reuver et al. 2018). Therefore, the sharing economy leads to an increase in the efficiency of economic and business activities (DuPuis, Rainwater, 2015). There is no doubt that “there is potential in this sector for creating new businesses that allocate value more fairly, that are more democratically organized, that reduce eco-footprints, and that can bring people together in new ways” (Schor, 2014, p.11).
Keywords: sharing economy
In book
Gaol F. L., Filimonova N., Acharya C. IGI Global Publishing, 2021.
Chen F., Valery Pavlov, Zhao S. et al., Transportation Research Part D: Transport and Environment 2025 Vol. 144 Article 104773
Charging pile sharing transforms the structure of the supply chain and influences the production decisions of parking space operators. We develop three strategies to study parking space operators’ pile-building strategies using game theory: (1) commissioning a third-party company to build piles (Strategy P), (2) self-constructing charging piles (Strategy D), and (3) co-building and sharing charging piles with other ...
Added: September 1, 2025
Mikhail Vialtsev, Mikhail Komarov, Journal of Asia Business Studies 2025 Vol. 19 No. 3 P. 769–795
Purpose
This paper aims to explore the potential impact of smart contracts on the sharing economy through the lens of car-sharing company Delimobil. Despite the growing body of literature on smart contracts and the sharing economy, there remains a gap in understanding how these two areas intersect and what implications this could have on sustainability. By ...
Added: May 6, 2025
Dmitrieva N., Rylskikh E., Вестник Томского государственного университета. Экономика 2024 № 67 С. 49–67
This article explores the values of freelance digital employment platforms to understand why citizens are interested in these platforms. Based on a literature review about digital employment platforms, we attempt to conceptualize the values and create a list of them. According to the generated list of values, we hypothesize that freelance platforms form values for ...
Added: December 5, 2024
Efremova P., Спесивцева А. С., В кн.: Предпринимательство и инновации на рынках АТР. V Международная научно-практическая конференция, г. Владивосток, 17–19 мая 2023 г.: Владивосток: Издательство ДВФУ, 2023..
Данная работа представляет собой презентацию результатов исследования, проведенного на территории Владивостока в 2020-2021 годах, целью которой было понять, при помощи каких современных информационно-телекоммуникационных технологий (далее ИКТ) можно повысить популярность фудшеринга (далее ФШ) в столице Дальнего Востока. В рамках упомянутого исследования авторами были выявлены и представлены основные виды традиционного и современного ФШ, существующие форматы и подходы ...
Added: September 12, 2024
Efremova P., Спесивцева А. С., Мир России: Социология, этнология 2023 Т. 32 № 2 С. 141–163
This article focuses on food-sharing in Vladivostok (the capital of the Far East of the Russian Federation)-a sub-field of the “sharing economy”, i.e., a practice in which people and organizations exchange products for free. It reviews recent trends in “shared consumption” and research approaches to the food-sharing industry and the evolution of food-sharing models. We ...
Added: September 11, 2024
Oyner O. K., Kravchenko N., Вестник Академии знаний 2023 № 4(57) С. 209–215
Today, in the context of the development of the world economy, namely its digitalization, the trend towards the spread of the concept of shared consumption is becoming more and more noticeable. The central element of the economy of shared consumption is trust, which can be defined as a critical link in all interaction processes taking ...
Added: March 10, 2024
Oyner O. K., Kravchenko N., Естественно-гуманитарные исследования 2023 Т. 4 № 48 С. 541–547
The popularity and demand for online sharing platforms is one of the key trends in the modern economy. Fewer and fewer people are making a choice in favor of personal ownership of certain goods, preferring joint consumption. Such platforms are characterized by interaction between strangers, where trust is an integral condition of this process. Airbnb ...
Added: March 3, 2024
Makarevich S., Strelnikova A., Журнал социологии и социальной антропологии 2023 Т. 26 № 4 С. 246–269
Russian car-sharing companies are actively developing, increasing the number of services offered and cars provided for short-term car rental. The rapid development of carsharing is especially relevant for Moscow, which currently has 10 carsharing operators serving a total of more than 30,000 cars and 135,000 trips per day. At the same time, according to research ...
Added: January 18, 2024
Vialtsev M., Komarov M. M., , in: 2023 IEEE 25th Conference on Business Informatics (CBI).: Prague: IEEE, 2023. Ch. 20 P. 188–195.
The sharing economy has shown significant growth in recent years, reinforced by the emergence and success of companies like Uber, Airbnb, eBay, etc. Consistently, it is attracting more and more attention from both the business and academic communities, which in turn are driving the development and adoption of new technologies in the sharing economy, such ...
Added: September 12, 2023
Smirnova M., Rebiazina V. A., Haase M., , in: GSOM Emerging Markets Conference 2017. Book of abstracts.: Saint Petersburg State University, 2017. P. 355–357.
This paper explores the nature of sharing economy in Russia and aims to elaborate directions of development and dimensions of collaborative consumption in the context of the Russian market. The paper gives a theoretical framework for analysis of factors affecting collaborative consumption. It also provides an overview of the current sharing economy market development in ...
Added: June 30, 2021
Gordin V. E., Dedova M., Ilin I., , in: Proceedings of the International Conference on ICT Management for Global Competitiveness and Economic Growth in Emerging Economies.: SSRN, 2017. P. 64–65.
Added: September 16, 2020
Rebiazina V. A., Berezka S., Збандут Н. Г., Российский журнал менеджмента 2020 Т. 18 № 2 С. 255–280
This research is focused on the main characteristics of sharing economy as one of the fastdeveloping sectors of 4.0 industry in the world and in Russia. Due to the increasing role of a consumer as one of the key economic agents in the sharing economy, the research is focused on the sharing economy adoption factors ...
Added: July 23, 2020
Rebiazina V. A., Збандут Н. Г., Маркетинг и маркетинговые исследования 2020 Т. 1 С. 22–27
Сегодня интерес к коллаборативному потреблению как с научной точки зрения, так и с точки зрения бизнеса быстро растет, о чем свидетельствуют многочисленные научные публикации на эту тему и стабильный рост совместного
потребления, которому в России наиболее привержены представители поколения Z — молодые люди в возрасте от 18 до 25 лет, родившиеся в эпоху информационной открытости. Основная ...
Added: February 5, 2020
Lebedev A. V., Экология и право 2019 № 76 С. 19–21
One of the solutions to reduce the burden on the environment is the efficient use of goods and the rejection of the sole possession of what is not used constantly, for example, from cars. Consumers move away from the concept of ownership to the concept of access to a service, which opens up new opportunities ...
Added: January 25, 2020
Шерешева М. Ю., Павлов П. Г., Rebiazina V. A. et al., В кн.: Проблемы и перспективы использования цифровых технологий в региональном и муниципальном управлении.: Наука, 2019. Гл. 12 С. 192–204.
Целью данной главы является рассмотрение вопросов, касающихся использования технологии распределенных реестров для отрасли таксомоторных перевозок и каршеринга. В ней кратко рассмотрены теоретические аспекты экономики совместного потребления как новой бизнес-модели ведения бизнеса в рамках цифровой экономики, а также специфика технологии распределённого реестра (блокчейн), применение которой в транспортной отрасли становится все более широким. Охарактеризованы ключевые тенденции на ...
Added: October 2, 2019
Rebiazina V. A., Шерешева М. Ю., Экономический факультет МГУ им. М.В. Ломоносова, 2019.
Учебное пособие «Драйверы и барьеры участия потребителей в экономике совместного потребления: маркетинговый подход» — первое в России учебное издание, в котором систематизированы теоретические воззрения и результаты эмпирических исследований зарубежных и российских авторов, изучающих феномен экономики совместного потребления. Обсуждается целый ряд ключевых аспектов данной тематики: подходы к определению экономики совместного потребления; тенденции развития экономики совместного потребления; ...
Added: August 30, 2019
Rebiazina V. A., Shalaeva A., Smirnova M., , in: Digital Transformation and Global Society Third International Conference, DTGS 2018, St. Petersburg, Russia, May 30 –June 2, 2018, Revised Selected Papers, Part IIssue 858.: Cham: Springer, 2018. Ch. 31 P. 386–401.
Increasing studies on sharing economy address a fast growing and spreading across the world phenomenon. Massive distribution of sharing economy applications contributes to co-evolution of consumer perceptions of the advantages, risks and opportunities of collaborative consumption. Future dynamics and transformation of sharing economy depends on both supply and demand sides of its diffusion as a ...
Added: April 15, 2018
Shalaeva A., Rebiazina V. A., Смирнова М. М., В кн.: Инновации маркетинговых моделей российских компаний в эпоху диджитал трансформации.: СПб.: Издательство СПбГЭУ, 2018. С. 66–82.
The authors develop a definition of the sharing economy as a new business model. The article analyzes and systemizes different approaches to understanding this term, highlights its key components. Also, the authors discuss a number of factors affecting the consumers’ behavior in the era of the digital economy, highlight key trends in the market of ...
Added: April 12, 2018
Dolgova M. V., Дрязгина Е. С., Финансы, деньги, инвестиции 2015 № 3/2015 (55) С. 13–18
Sharing economy - the new and contradictory phenomenon, which is caused by the appearance of the beginning of widespread use of new technologies in business. Despite its recent origin, it is characterized by the rapid development of sharing economy, which is the cause of increased media attention to the phenomenon. However, in the academic community ...
Added: June 30, 2016