Sharing Economy: What are the Prospects and Agenda for Research?

P. 355–357.

Smirnova M., Rebiazina V. A., Haase M.

This paper explores the nature of sharing economy in Russia and aims to elaborate directions of development and dimensions of collaborative consumption in the context of the Russian market. The paper gives a theoretical framework for analysis of factors affecting collaborative consumption. It also provides an overview of the current sharing economy market development in Russia. The study includes the following sharing economy branches: car sharing, taxi sharing, things sharing, skills sharing, redistribution markets, ridesharing, and short-term flat rental. To identify limiting and driving factors of the sharing economy market development in Russia, a quantitative survey was applied. The total sample of 1.466 respondents was composed of adult Internet users, which own smartphone and use it to access the web. The findings reveal factors that drive and impede consumer participation in collaborative consumption in Russia, as well as directions of sharing economy development.

Keywords: Russia, marketing, sharing economy, collaborative consumption, Emerging Markets

In book

GSOM Emerging Markets Conference 2017. Book of abstracts

Saint Petersburg State University, 2017.