Доверие в экономике совместного потребления: факторы формирования и инструменты обеспечения

Вестник Академии знаний. 2023. № 4(57). С. 209–215.

Oyner O. K., Kravchenko N.

Today, in the context of the development of the world economy, namely its digitalization, the trend towards the spread of the concept of shared consumption is becoming more and more noticeable. The central element of the economy of shared consumption is trust, which can be defined as a critical link in all interaction processes taking place within the framework of this economic concept. It is with its help that transactions between participants become comfortable, safe and effective for both parties. This article describes approaches to the interpretation of "trust" in the framework of social sciences and marketing, in particular, and also reveals the features of the phenomenon of trust in the Internet space and on P2P platforms. As a result, the systematization of mechanisms for ensuring trust in the economy of shared consumption was presented

Keywords: trust, sharing economy, экономика совместного потребления, digital platforms, доверие, Интернет-платформы