Взаимосвязь между участием в волонтерстве и благотворительными пожертвованиями: межпоколенческий контекст

Социологические исследования. 2019. № 10. С. 94–106.

Mersiyanova I. V., Ivanova N., Malakhov D.

The rise of private donations, both in Russia and abroad, has become a leading factor in the formation of the nonprofits’ resource base. A considerable number of studies have looked into socio-demographic factors positively associated with charity, such as age, education and income level. This paper explicitly targets the association between parental volunteering and the participation of children in charitable donations as they grow up. The study draws on the results of an All-Russia Representative Survey (N=1,200). The results of the survey provide solid evidence supporting the conclusion about a significant and positive relationship between volunteering and charitable giving in the context of intergenerational transmission. The results of the regression analysis demonstrate stability with the change of the model specification and a set of control variables. This paper confirms prior findings by international scholars about the twofold effect of parental volunteering: parents who volunteer are more likely to have children who also volunteer, and parents who volunteer are more likely to have children who donate.  The conclusions of this study reinforce prior research that established the effect of volunteering on charity. The insights generated from the analysis of the relationship between parental volunteering and children’s charitable giving have implications for better understanding of factors that influence charitable giving. The paper has immediate practice relevance for nonprofits. Considering the results of this research, nonprofits can develop long-term fundraising strategies, including programs that allow both parents and children to participate in volunteering.

Keywords: благотворительность, волонтерство, volunteerism, пожертвования, Charitable giving, monetary donations, межпоколенческая передача, intergenerational transmission, sociology of civil society, социология гражданского общества

Publication based on the results of: The Monitoring of the State of Civil Society (Wave 14) (2019)