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Всеобщая история рекламы: Учебник для бакалавров
M. :
-, 2019.
Savelyeva O. O., Трубникова Н. В.
Editor-in-chief: О. Грозовская
This textbook is intended for in-depth study of the history of marketing communications by students enrolled in the educational direction "Advertising and Public Relations". It may also be of interest to university students studying the History of Communication, Communicology, Marketing History in other educational areas. The authors tried to present the history of advertising both as the history of a significant social institution, and as the history of a particular area of professional activity. The textbook highlighted the main and additional texts, given the methodological apparatus for each topic. The textbook contains many illustrations.
Priority areas:
humanitarian
Language:
Russian
Medushevsky A. N., Liberal.ru 2026
The Liberal Mission Foundation continues to introduce readers to new concepts of democracy and relevant publications. This discussion focuses on the challenges facing democracy in the era of globalization, as addressed in two recent books: *The Backsliders: Why Leaders Undermine Their Own Democracies* by S.C. Stokes (2025) and *Critical Theories and the Postsocialist Challenge: Race, ...
Added: August 26, 2026
Medushevsky A. N., Сравнительное конституционное обозрение 2026 Т. 35 № 2 (167) С. 4–29
In the context of the rapid changes in the modern world associated with globalization, informatiza tion, and the revision of ethical standards of mass behavior, legal theory faces a number of problems — the loss of consensus in understanding global constitutionalism, growing disagreements regard ing its values and principles, and unclear prospects for the future. ...
Added: August 26, 2026
Medushevsky A. N., Российская юстиция 2025 № 11 С. 14–25
Globalization has exacerbated the eternal conflict between law and ethics: should national laws be respected when they conflict with universal international principles of human rights; should the law-abiding attitude operate in the same way in democracies and authoritarian states, and calls for emancipation take into account the degree of internal freedom of society and its ...
Added: August 26, 2026
Shams S., Quality & Quantity 2026 P. 1–18
Case studies are widely used in the social sciences. However, while a frequently revisited topic, the design of case-study research contains unresolved issues. Namely, these are the issues of generalizability, the role of theory and the empirical aspects of the design process like contextualization. In this paper, I revisit recent debates on case-study research in ...
Added: August 23, 2026
Stognieva O., Злобина В. А., М.: Юрайт, 2026.
Учебный курс предназначен для студентов направлений журналистики и медиакоммуникаций, владеющих английским языком на уровне B2–C1. Курс отражает ключевые вызовы современной цифровой медиасреды: использование искусственного интеллекта, борьбу с дезинформацией, развитие медиаграмотности, влияние социальных сетей, мобильную журналистику, цифровую идентичность и перспективы развития медиа. Обучение построено на аутентичных материалах и практико-ориентированных заданиях, моделирующих реальные профессиональные ситуации. Выполнение интерактивных ...
Added: August 22, 2026
Biryuk D., SSRN Electronic Journal 2025
The relevance of the development of youth entrepreneurship in Russia is due to the important role of this type of entrepreneurship in solving socio-economic problems: reducing unemployment by creating new jobs, training qualified personnel, paying taxes, developing the economy in the area of activity, etc. It should also be borne in mind that federal legislation ...
Added: August 18, 2026
Biryuk D., SSRN Electronic Journal 2023
Globalization, the process of global integration and unification in all spheres of our life is still significant among the tendencies of the modern world. Thus, the process of globalization leads to an increase in international communication, including the field of higher education. A lot of international organizations such as the European University Association (EUA), UNESCO, ...
Added: August 18, 2026
Biryuk D., SSRN Electronic Journal 2022
This article describes the application of modern digital technologies in thefield of education and means of intercultural communication in the modernmulti-cultural conditions of the educational environment in universities. The significance and effectiveness of new technologies in the educational processis noted on the example of the National research Tomsk Polytechnic University. The prospects of using new ...
Added: August 18, 2026
Междуреченск: Кузбасский государственный технический университет им. Т.Ф. Горбачева, 2023.
В сборнике представлены материалы докладов по направлениям Международной научно-практической конференции «Современные тенденции и инновации в науке и производстве»: 1. Горное дело; 2. Экономика и управление; 3. Социально-гуманитарные знания: теория и практика; 4. Информационные системы и технологии; 5. Вопросы технических наук в свете современных исследований; 6. Юный исследователь. Целью этой конференции является обмен передовым опытом, повышения ...
Added: August 7, 2026
Tikhomirova A., Pankina E., Qualitative Market Research 2026 P. 1–16
Purpose
This study aims to explore how consumers reevaluate deeply integrated country-of-origin (COO) stigmas in the context of market disruption. The authors aim to examine consumers’ perceptions of “Made in China” and highlight the legitimation mechanisms they use to navigate the novel market environment. Moreover, the authors decipher the cognitive and affective dimensions of country image ...
Added: August 6, 2026
Ulgen H., Journal of International Students 2026 Vol. 16 No. 17 P. 283–312
This study reports a secondary analysis of phenomenologically informed, semistructured interviews with 15 Turkish undergraduate and graduate students at three universities in Moscow and examines how peer networks function beyond emotional buffering to support academic engagement and institutional navigation in Russian–medium higher education. Drawing on social support theory, communities of practice, and community cultural wealth ...
Added: August 5, 2026
Biryuk D., Инженерные кадры - будущее инновационной экономики России 2024 № 1 С. 1406–1409
В целях выявления ключевых личностных (персональных) компетенций проектной деятельности, позволяющих государственному гражданскому служащему-участнику проектной деятельности эффективно осуществлять свою деятельность в соответствии с выполняемой ролью в команде, в рамках исследования был проведен экспертный опрос по методу Дельфи, в котором приняли участие 15 экспертов в области проектного управления и проектной деятельности в публичном секторе, в том числе ...
Added: July 29, 2026
Scientific publishing house Infinity, 2026.
These Conference Proceedings combine materials of the conference –
research papers and thesis reports of scientifi c workers. They examine technical,
juridical and sociological aspects of research issues. Some articles deal
with theoretical and methodological approaches and principles of research
questions of personality professionalization. ...
Added: July 24, 2026
Tyurkin M., Ilyina I., Zhuravleva O. et al., [б.и.], 2025.
Digital media branding is a powerful tool that can modify strategic communications. This process makes it possible to move from passive dissemination of information to active formation of brand perception and establishment of long-term relationships with the audience in a digital environment, including the formation of a cohesive and loyal community around the company. This ...
Added: July 20, 2026
Wang R., He Y., Myachykov A. et al., Neuroimage 2026 Vol. 332 Article 121926
Insomnia disorder (ID) exhibits considerable heterogeneity in neuroimaging findings across studies, and whether functional brain alterations are consistent across resting and task states remains unclear. This study aimed to identify neural dysfunction across states in ID and explore its transcriptomic correlates. ...
Added: July 13, 2026
Qiwei G., Ruisi W., Zhongli L. et al., Journal of Affective Disorders 2026 Vol. 412 Article 122110
Subthreshold depression (StD) in adolescence is clinically important, but its neurobiological substrates remain unclear. We examined whether adolescents with StD show multimodal MRI alterations related to glymphatic function. ...
Added: July 13, 2026
Scientific publishing house Infinity, 2026.
Science Conference Proceedings combine materials of the conference – research papers and thesis reports of scientifi c workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal
with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 12, 2026
Scientific publishing house Infinity, 2026.
Scientific Forum Proceedings combine materials of the conference – research papers and thesis reports of scientific workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 10, 2026
Kudriavtseva E., / РЦИС. Серия № 0148-756-286. 2026.
The content of the work is the system is a system for identifying four types of written speech structures. A set of 11 calculated parameters, statistical standards, and semantic characteristics allows for the identification of a text's structure as the result of a specific cognitive schema (scene, event, story, evaluation). The method has been verified ...
Added: June 2, 2026
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
Added: April 22, 2026
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Islentyeva Anna, Zimmermann E., Zeitschrift fur Anglistik und Amerikanistik 2023 Vol. 71 No. 3 P. 265–292
This study aims to analyse the key discursive strategies employed in the representation of masculinity (and femininity) in contemporary food and beverage advertising in a sample of 35 print advertisements launched between 2000 and 2020. Food and beverages constitute utilitarian products, in contrast to hedonic products. This study analyses posters that promote products that fit ...
Added: March 11, 2026