This textbook is intended for in-depth study of the history of marketing communications by students enrolled in the educational direction "Advertising and Public Relations". It may also be of interest to university students studying the History of Communication, Communicology, Marketing History in other educational areas. The authors tried to present the history of advertising both as the history of a significant social institution, and as the history of a particular area of professional activity. The textbook highlighted the main and additional texts, given the methodological apparatus for each topic. The textbook contains many illustrations.
The textbook explains the provisions of International Standards in Auditing in accordance with the syllabus of respective course. It is aimed at the undergraduate students, majoring in economic and business areas. ISBN 978-5-394-00354-7
The textbook represents the modern view on the mechanics and molecular physics, electrodynamics and wave optics, and quantum physics. The course is compact, but it gives a complete picture of the basic modern physics laws and concepts including their origin and relationship. The key concepts and approaches of today's physics corresponding to the State educational standards are considered.
The textbook is based on the course of lectures given by the author at the Moscow Institute of Electronics and Mathematics of National Research University Higher School of Economics.
For students of technical and other universities, as well as for self-study and repetition of previously learned material. It may also be used by teachers for self-study and preparation for classes.