Book
Прикладная культурология. Энциклопедия
Encyclopedia includes more than 150 articles on applied cultural studies. Reflects the theoretical and methodological foundations of applied cultural studies, its tools, concepts, subject areas, etc.
Defined the concept of "advertising" in the framework of cultural discourse
within the framework of cultural discourse, the concepts of "brand" and "branding" are considered
The culture of hospitality is seen as a cultural phenomenon. Relevant practices are analyzed.
The phenomenon of business culture is analyzed. The history of the study of this phenomenon in the framework of cultural studies
The genesis of culture is considered as the process of the emergence and development of gaming practices. The system of views on the game in cultural science is analyzed.
Сategory "image" is considered in the framework of cultural discourse
Intercultural communication is considered as a cultural form and as part of communication theory.
Public relations are considered as part of the cultural field, as a cultural practice and socio-cultural technology.
The project of cultural sociology developed by Boris Dubin and his colleagues is often remained out of frames in the discussion of theirs works. Thorough consideration of the principles of cultural analysis which is based on the works of Boris Dubin and Lev Gudkov in the field of sociology of literature can give us an opportunity to reevaluate the place of this project in the history of the humanities in last decades. Ноwever the study of the evolution of the project reveals some conceptual tensions. Further discussion of these tensions seem to be useful as for the productive reception of this project as for the comprehension of the significance of Dubin’s works of 1900s – 2000s in its proliferation.
The problem of negative consequences of the impact of marketing communications technologies would be in many respects solved, if the advertising community, the corporate tone was set up not just by the intellectuals, but by intelligent intellectuals, endowed with civil, and in broader terms, social and cultural responsibility. The formation of these specialists will no doubt contribute to an innovative course on "Integrated communications culturology ", which was piloted in 2013 in the HSE for the specialty "Advertising and Public Relations".
The research probes the teaching and learning opportunities that the Wikipedia free Internet project provides in the area of project-learning. Using the platform as a tool gives students a chance to acquire and develop a variety of communicative and information processing competences that the article describes in detail. A variety of techniques using Wikipedia in the teaching process have been developed and tested in studying foreign languages, the humanities, and social sciences. We will be using the term 'wiki pedagogy' to describe the Wikipedia-based interactions between the teacher and the student; the term covers the information and communication technologies of education that are based on the Wikipedia platform
Within a brief historical period, BRICS as an inter-State association has become an influential player in the world economy and politics. BRICS is a primarily political entity, and in that regard, the BRICS grouping correlates with the Shanghai Cooperation Organization (SCO). However, not all the expectations placed on the SCO by the founding countries at the time of its creation in 2001 have been met so far. The question is to what extent expectations may be fulfilled in case of BRICS.