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Прикладная культурология. Энциклопедия
Encyclopedia includes more than 150 articles on applied cultural studies. Reflects the theoretical and methodological foundations of applied cultural studies, its tools, concepts, subject areas, etc.
Defined the concept of "advertising" in the framework of cultural discourse
within the framework of cultural discourse, the concepts of "brand" and "branding" are considered
The culture of hospitality is seen as a cultural phenomenon. Relevant practices are analyzed.
The phenomenon of business culture is analyzed. The history of the study of this phenomenon in the framework of cultural studies
The genesis of culture is considered as the process of the emergence and development of gaming practices. The system of views on the game in cultural science is analyzed.
Сategory "image" is considered in the framework of cultural discourse
Intercultural communication is considered as a cultural form and as part of communication theory.
Public relations are considered as part of the cultural field, as a cultural practice and socio-cultural technology.
The author examines the delicate relationship between such phenomena as philosophy and popular culture. After formulating three attitudes of philosophers working with popular culture (left-critical, right-critical and left-objectivistic), the author proposes the term «crossroad» to show at what point of evolution of philosophy of culture and social theory during the XXth century converged popular culture and philosophy. This «crossroad» turned out to be post-modernism in such representation in which the American Marxist philosopher Fredric Jame-son began to talk about. Postmodernism before Jameson was understood as a trend in art, and only Jameson came up with the idea to extend it to the entire culture that dissolved in during the 1970s in the economy. It was Jameson who first stated the thesis that nowadays high and popular culture represent a single space. Briefly describing Jameson's approach, the author shows what this synthesis of postmodern philosophy and popular culture has led to. Recog-nizing popular culture as legitimate, and its then state as «postmodern», social philosophers began to develop the idea of expansion of culture into the social sphere, however, not in everything agreeing with Jameson. The author emphasizes the idea that the beginning of the XXI century was marked by a surge of philosophical interest in popular culture.
The problem of negative consequences of the impact of marketing communications technologies would be in many respects solved, if the advertising community, the corporate tone was set up not just by the intellectuals, but by intelligent intellectuals, endowed with civil, and in broader terms, social and cultural responsibility. The formation of these specialists will no doubt contribute to an innovative course on "Integrated communications culturology ", which was piloted in 2013 in the HSE for the specialty "Advertising and Public Relations".
In this article it is shown that in some theories defending the non-reductive nature of the first-person perspective a not very consistent attitude to this perspective may be found. Such theories are related by the author to a so-called moderate naturalism. The article shows the difference between moderate and radical naturalism. Radical naturalism completely abandons the idea of subjectivity as unobservable from a third-person perspective. On the contrary, moderate naturalism defends the irreducibility of subjectivity, but believes subjectivity to be a part of the nature. As a case of moderate naturalism, the article considers the approaches of L. Baker and T. Metzinger. Using their approaches to the first-person perspective as an example, it is shown that in case of certain work strategies focused on the first-person perspective, it is possible that a so-called description error may appear, by which a description error of subjectivity – when it is placed in the world on the rights of a part of nature, according to the laws of which it exists – is understood. The logic of this error points to one of L. Wittgenstein's statements about the incorrect placement of the eye in the perspective of the eye view itself. If the first-person perspective is introduced as a point of view (or a point of observation), then its subsequent shift to the observation result area leads to description error. If there is no observation, as well as no viewpoint, we lose the very idea of first-person perspective and actually take the position of radical naturalism.
Based on an empirical verification of L1-L2 contrastive analysis results, the author designed a methodology and a numeric scale for assessing consonant errors typical of Russian native speakers speaking German. The paper describes how the scale can be used for detecting and ranging main discrepancies between Russian and German consonant systems resulting from different phonological status of phonetic palatalization, aspiration and semi-voicedness. Ключевые
Abstract. The origins of democracy date back to the Ancient World, and parliamentarism appeared in the Middle Ages. Their fusion to create representative democracy took nearly two centuries with this evolution process resulting in the appearance of present-day liberal democracy, where the latest form of liberalism have little to do with the laissez faire liberalism of the 19-th century or the Keynesian neo-liberalism of the 20-th. It serves the interests of fi nancial oligarchy and imposes its rules upon the whole world. The former right- and left-wing parties are now merged into the same ruling elite. Nor did the former conservatism stand the test of time, resorting to alliance with neo-conservatism. Various opponents of this elite in the West today are called «populists». The most colorful example of this «populism» of the last decade is the movement of «yellow jackets» in France. Its participants unite socialist and anarchist slogans with the conservative ones and demand the «direct democracy». In Russia we have our own tradition of such unity, beginning with the early Slavophils, and supported by A.I. Solzhenitsyn as «democracy from below».