Прикладная культурология. Энциклопедия
Encyclopedia includes more than 150 articles on applied cultural studies. Reflects the theoretical and methodological foundations of applied cultural studies, its tools, concepts, subject areas, etc.
Defined the concept of "advertising" in the framework of cultural discourse
within the framework of cultural discourse, the concepts of "brand" and "branding" are considered
The culture of hospitality is seen as a cultural phenomenon. Relevant practices are analyzed.
The phenomenon of business culture is analyzed. The history of the study of this phenomenon in the framework of cultural studies
The genesis of culture is considered as the process of the emergence and development of gaming practices. The system of views on the game in cultural science is analyzed.
Сategory "image" is considered in the framework of cultural discourse
Intercultural communication is considered as a cultural form and as part of communication theory.
Public relations are considered as part of the cultural field, as a cultural practice and socio-cultural technology.