Book
Прикладная культурология. Энциклопедия
Encyclopedia includes more than 150 articles on applied cultural studies. Reflects the theoretical and methodological foundations of applied cultural studies, its tools, concepts, subject areas, etc.
Defined the concept of "advertising" in the framework of cultural discourse
within the framework of cultural discourse, the concepts of "brand" and "branding" are considered
The culture of hospitality is seen as a cultural phenomenon. Relevant practices are analyzed.
The phenomenon of business culture is analyzed. The history of the study of this phenomenon in the framework of cultural studies
The genesis of culture is considered as the process of the emergence and development of gaming practices. The system of views on the game in cultural science is analyzed.
Сategory "image" is considered in the framework of cultural discourse
Intercultural communication is considered as a cultural form and as part of communication theory.
Public relations are considered as part of the cultural field, as a cultural practice and socio-cultural technology.
The author examines the delicate relationship between such phenomena as philosophy and popular culture. After formulating three attitudes of philosophers working with popular culture (left-critical, right-critical and left-objectivistic), the author proposes the term «crossroad» to show at what point of evolution of philosophy of culture and social theory during the XXth century converged popular culture and philosophy. This «crossroad» turned out to be post-modernism in such representation in which the American Marxist philosopher Fredric Jame-son began to talk about. Postmodernism before Jameson was understood as a trend in art, and only Jameson came up with the idea to extend it to the entire culture that dissolved in during the 1970s in the economy. It was Jameson who first stated the thesis that nowadays high and popular culture represent a single space. Briefly describing Jameson's approach, the author shows what this synthesis of postmodern philosophy and popular culture has led to. Recog-nizing popular culture as legitimate, and its then state as «postmodern», social philosophers began to develop the idea of expansion of culture into the social sphere, however, not in everything agreeing with Jameson. The author emphasizes the idea that the beginning of the XXI century was marked by a surge of philosophical interest in popular culture.
The problem of negative consequences of the impact of marketing communications technologies would be in many respects solved, if the advertising community, the corporate tone was set up not just by the intellectuals, but by intelligent intellectuals, endowed with civil, and in broader terms, social and cultural responsibility. The formation of these specialists will no doubt contribute to an innovative course on "Integrated communications culturology ", which was piloted in 2013 in the HSE for the specialty "Advertising and Public Relations".
The prospects of various interdisciplinary researches, the problem of the unity of scientific knowledge, the possibility of translating methods from one discipline to another, the impact of digitalization on various fields of scientific knowledge, the acceptability of general approaches to science management, in particular, to the evaluation of scientific productivity are debated in the discussion on the limits of methodological convergence of natural-scientific and social-humanitarian knowledge. The debaters Н.N. Knyazeva, G.L. Tulchinsky, V.G. Kuznetsov and N.M. Smirnova comment on each other’s positions, point out the strengths and weaknesses in proponents’ justification, agree on a number of issues, and indicate the main theses and arguments for each position, groping for prospects for further development of the discussed issues.
Within a brief historical period, BRICS as an inter-State association has become an influential player in the world economy and politics. BRICS is a primarily political entity, and in that regard, the BRICS grouping correlates with the Shanghai Cooperation Organization (SCO). However, not all the expectations placed on the SCO by the founding countries at the time of its creation in 2001 have been met so far. The question is to what extent expectations may be fulfilled in case of BRICS.
The article identifies the effect of personalization of politics: its definition is given, the determinants and possible consequences are considered. That effect is illustrated by some features in the Asian and European style of modern political leadership.