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Прикладная культурология. Энциклопедия
Encyclopedia includes more than 150 articles on applied cultural studies. Reflects the theoretical and methodological foundations of applied cultural studies, its tools, concepts, subject areas, etc.
Defined the concept of "advertising" in the framework of cultural discourse
within the framework of cultural discourse, the concepts of "brand" and "branding" are considered
The culture of hospitality is seen as a cultural phenomenon. Relevant practices are analyzed.
The phenomenon of business culture is analyzed. The history of the study of this phenomenon in the framework of cultural studies
The genesis of culture is considered as the process of the emergence and development of gaming practices. The system of views on the game in cultural science is analyzed.
Сategory "image" is considered in the framework of cultural discourse
Intercultural communication is considered as a cultural form and as part of communication theory.
Public relations are considered as part of the cultural field, as a cultural practice and socio-cultural technology.
The author examines the delicate relationship between such phenomena as philosophy and popular culture. After formulating three attitudes of philosophers working with popular culture (left-critical, right-critical and left-objectivistic), the author proposes the term «crossroad» to show at what point of evolution of philosophy of culture and social theory during the XXth century converged popular culture and philosophy. This «crossroad» turned out to be post-modernism in such representation in which the American Marxist philosopher Fredric Jame-son began to talk about. Postmodernism before Jameson was understood as a trend in art, and only Jameson came up with the idea to extend it to the entire culture that dissolved in during the 1970s in the economy. It was Jameson who first stated the thesis that nowadays high and popular culture represent a single space. Briefly describing Jameson's approach, the author shows what this synthesis of postmodern philosophy and popular culture has led to. Recog-nizing popular culture as legitimate, and its then state as «postmodern», social philosophers began to develop the idea of expansion of culture into the social sphere, however, not in everything agreeing with Jameson. The author emphasizes the idea that the beginning of the XXI century was marked by a surge of philosophical interest in popular culture.
The problem of negative consequences of the impact of marketing communications technologies would be in many respects solved, if the advertising community, the corporate tone was set up not just by the intellectuals, but by intelligent intellectuals, endowed with civil, and in broader terms, social and cultural responsibility. The formation of these specialists will no doubt contribute to an innovative course on "Integrated communications culturology ", which was piloted in 2013 in the HSE for the specialty "Advertising and Public Relations".
Kouta, the songs of the licensed quarters, still remain one of the most poorly explored genres of the Edo period literature. These songs, created by anonymous female authors from luxurious brothels with the assistance of the bohemian literati of the time, were known for many centuries as the treasury of Japanese folklore. The highest level of education and considerable poetic skills typical for many authors became a token of close connection with classical poetry and predestined the role of the genre in the formation of literary canon in Kabuki and Joruri drama.
In the meantime, kouta present a brilliant example of the most successful adaptation and transformation of the whole palette of folklore lyrical songs – from the dancing tunes with rhythmic refrains free of any semantic functions to the long dramatic ballads and descriptions of specific locations in the genre of a poetic guidebook. Professional compilers and editors of the kouta collections deserve great appreciation both for the amount of the preserved songs and for the skillful composition of the books. Impressive achievements of the editors reveal the existence of a folklore studies trend in premodern Japan – a phenomenon that can be compared only to the infatuation with folklore so typical for the age of Romanticism in Europe.
Kouta anthologies compiled in the 17–18th centuries essentially constitute one great poetic monument, a unity in diversity revealing the slightest details of the city life and featuring primarily customs and mores of the licensed quarters. Unlike the most provocative, sometimes even grotesque imagery of the shunga erotic woodblock prints, kouta tell the stories of true love and suffering of the joro sexual slaves from “tea houses”.
Musical and poetic merits of the kouta songs gained them great reputation not only in the professional geisha community, but also among the public at large. Kouta influenced the formation of the Japanese Romanticist shintaishi poetry in the late 19th century and made a strong impact on enka, the most successful folk song genre of the 20th century.
In the contemporary globalized world, Japanese haiku occupy a special place, being essentially the only transnational poetic genre that consolidates the adherents of suggestive lyrical poetry all over the world. The beginning of the XX century marked by the rise of Japonisme and revealed in the growth of interest in the Japanese poetic genres, brought to life a new phenomenon - global haiku movement. Later haiku crossed the borders of Europe staying rooted in the classic tradition, and penetrated the elite circles of Western literati. The paper traces basic stages of reception and adaptation of haiku abroad in the beginning of the last century as presented in the works by the leading Western poets.
The article demonstrates that the initial words of the German ambassadors’ speech to Vladimir Svyatoslavich in the 6494 entry of the Povest’ vremennykh let represent a diplomatic formula also reflected by the 6733 (1225) entry of the First Novgorod Chronicle. The formula in question declares freedom of ambassadors’ and merchants’ traveling through the lands of contracting states. Accordingly, the ambassadors’ words contain a proposal to Vladimir to supplement the mutual openness for economic and political contacts already existing between the two countries by their confessional community.
Within a brief historical period, BRICS as an inter-State association has become an influential player in the world economy and politics. BRICS is a primarily political entity, and in that regard, the BRICS grouping correlates with the Shanghai Cooperation Organization (SCO). However, not all the expectations placed on the SCO by the founding countries at the time of its creation in 2001 have been met so far. The question is to what extent expectations may be fulfilled in case of BRICS.