Формирование социологической культуры у будущих специалистов в сфере медиа

Вестник Сургутского государственного педагогического университета. 2018. № 2 (53). С. 138–143.

Yefanov A.

The sociological culture of specialists in the field of media is a fundamental part of professional culture, as it implies the ability to competently operate with sociological information – to interpret sociological data for various media channels in the correct forms, accessible to the target audience. However, due to the low sociological competence of modern journalists, there is a discrediting of the consistency of using sociological methods in the field of the media. The author’s concept is proposed for increasing the sociological culture of specialists in the field of media.

Keywords: медиакультура, СМИ, медиаобразование, sociological methods, журналисты, социологическое мышление, media education, journalists, mass media, sociological culture, sociological thinking, media culture, социологическая культура, социологические методы