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  • КОММУНИКАЦИОННЫЙ ПОТЕНЦИАЛ МИССИИ БРЕНДА УНИВЕРСИТЕТА (НА ПРИМЕРЕ РОССИЙСКИХ ВУЗОВ)
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News
August 12, 2026
‘I Would Like My Research to Help Make the World a Calmer and Better Place
Whatever task Saraa Ali, Junior Research Fellow at the Laboratory of Methods for Big Data Analysis (LAMBDA) of the AI and Digital Science Institute (HSE Faculty of Computer Science), is working on, she thinks about how it can benefit people. She told the Young Scientists of HSE University project about her large family, diagnosing three-phase motors, and her dream of building a children’s home in her native country.
August 11, 2026
‘The Peak of Stupidity and ‘The Valley of Despair: HSE Economists Propose an Explanation for the Dunning–Kruger Effect
The Dunning–Kruger effect, which describes a sharp surge in self-confidence among beginners followed by an equally rapid decline as they gain experience, can be explained by the nature of the learning process and the acquisition of new knowledge. This conclusion was reached by Andrey Vorchik of the HSE Faculty of Economic Sciences together with independent researcher Murat Mamyshev. They developed a mathematical model of learning and demonstrated how subjective confidence is formed and changes as knowledge accumulates, as well as how teachers can reduce the ‘valley of despair’ experienced by learners.
July 24, 2026
‘I Like Self-Fulfilling Prophecies
Andrey Vorchik studies happiness, delivers popular science lectures, and believes that science should address social issues as well. In an interview for the Young Scientists of HSE University project, he spoke about how emotions influence decision-making, the Bermuda Triangle formed by the bathroom, refrigerator, and bed, and the ideal formula for education.

 

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КОММУНИКАЦИОННЫЙ ПОТЕНЦИАЛ МИССИИ БРЕНДА УНИВЕРСИТЕТА (НА ПРИМЕРЕ РОССИЙСКИХ ВУЗОВ)

С. 178–180.
Кузнецова Е. А., Земская Ю. Н., Осмоловская (Глаголева) А. В.
Language: Russian
Full text
Text on another site
Keywords: миссия университетабренд университетаmission of the universityuniversity brand brand valueценности бренда

In book

БРЕНДИНГ КАК КОММУНИКАЦИОННАЯ ТЕХНОЛОГИЯ XXI ВЕКА
Ч. 1. , СПб.: Санкт-Петербургский государственный экономический университет, 2024.
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品牌价值仍然是上市公司在双循环经济背景下保持竞争力的关键因素。本研究利用2017-2021年中国A股上市公司的面板数据，采用阈值效应模型探讨企业社会责任（CSR）与品牌价值之间复杂关系的边界条件。结合董事会规模和董事会持股比例两个维度，实证考察了董事会特征对上市公司参与企业社会责任塑造品牌价值的作用。结果表明，对社会责任的承诺在一定程度上可以提高品牌价值。然而，长期、广泛的资源投入可能会分散公司的注意力，从而对品牌价值造成不利影响。这表现为企业社会责任与品牌价值之间存在非严格的倒U型门槛效应。此外，该研究还探讨了董事会规模和董事会持股比例的变化，揭示了董事会成员对企业社会责任承诺的看法受到明显的限制。这种动态导致企业社会责任和品牌价值之间出现非线性、对称的 U 形关系——最初为负，随后为正。研究探讨董事会特征是否干预企业社会责任决策进而贡献品牌价值，以期指导上市公司董事会治理实践，优化品牌价值提升路径。 ...
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Added: September 11, 2023
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The relevance of the article is associated with the increasing competition in the global educational market, where Russian universities enter and pretend to the status of a global university due to the Project 5-100. Today an academic institution needs to form a brand in the actual international infosphere. This process based on many factors, one ...
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Социальная ответственность бизнеса: усиление стоимости бренда и влияние на финансовые показатели компании
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The article aims to identify the influence of corporate social responsibility on the relationship between brand value and the company’s financial performance. The methodological basis of the work is an empirical study of an open data sample on 78 American companies for 2000–2019. The authors analyzed 962 observations from the Thomson Reuters Eikon database. The ...
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THE POTENTIAL OF MASSTIGE AS A STRATEGY FOR PREMIUM PRODUCTS TO ENTER THE MARKET
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Маркетизация сферы образования и брендинг университетов. Рецензия на книгу: Пападимитриу А. (ред.) «Конкуренция брендов и маркетинга в сфере высшего образования»
Demin P., Вопросы образования 2019 № 4 С. 294–306
The volume reviewed provides a critical examination of contemporary trends in the marketization of higher education and university branding. Being bound to respond to external challenges, in particular seek additional sources of finance in the context of reduced public funding, universities are increasingly more likely to adopt governance and development practices from businesses. The book ...
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Эмблема в визуальной репрезентации вуза: классификация и семиотика визуальных образов
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The research article presents the study of the main attribute of the university's visual representation – an emblem. Among the few works devoted to the process of university branding, there is no comprehensive analysis of the functioning of their visual representation, while the observed growth of branding work in various universities increasingly involves the emblem ...
Added: April 15, 2019
Трансформация социокультурной реальности и коммуникативное пространство университета
Shteynman M. A., В кн.: Философия коммуникации: университетское образования в социокультурной динамике информационного общества.: СПб.: Издательство Политехнического университета, 2015. С. 19–25.
Nowadays, our socio-cultural reality is being transformed rapidly and radically. These changes are mostly caused by a dominance of what A. Moles called "mosaic cutlure". Present-day university is no exeption, and its education model faces the same challenges, Hence one of the most effective ways for univrsity of surviving in modern society is to develop ...
Added: October 31, 2018
Философия коммуникации: университетское образования в социокультурной динамике информационного общества
СПб.: Издательство Политехнического университета, 2015.
Представлено разностороннее видение феномена коммуникации в контексте формирования стратегий современного образования. Авторы рассматривают феномен коммуникации в качестве конституирующего и регулирующего фактора социокультурной реальности, в существенной мере определяющего динамику ментальности современника. Акцентировано социальное значение новейших технологий информационного общества, порождающих новые дискурсы и познавательные установки в исследовании жизни социума и человека. ...
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Экобрендинг высшей школы: актуальные перспективы
Belyakova N., В кн.: Брендинг как коммуникативная технология XXI века.: Издательство СПбГУЭФ, 2014. С. 64–67.
The article reveals the "green" sub-branding of the university ...
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Оценка индивидуальности бренда российского вуза: на примере университетов Нижнего Новгорода
Alexandrovskiy S., Fomenkov D. A., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2017 Т. 16 № 1 С. 92–114
Russian universities are eager to strengthen their competitiveness on Russian and foreign markets via promoting and developing universities’ brands. Evaluation of universities’ current brand position is one of the key strategic goals for Russian universities. Th e purpose of this study is to develop the set of 23 brand personality traits for brand evaluation of ...
Added: August 22, 2017
Карта и территория
Safronov P., Новое литературное обозрение 2013 № 122 (4) С. 37–40
Статья представляет собой реплику в дискуссии об антропологическом повороте в социально-гуманитарном знании, ведущуюся на страницах НЛО. Предлагается рассмотреть эту дискуссию как своеобразное проявление риторики оптимизации образовательных институтов. В заключение формулируются идеи по возможным путям развития дискуссии о будущем университетов. ...
Added: April 4, 2014
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