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News
October 19, 2026
'Cultural Studies Seeks to Understand What Lies Beneath the Surface of Everyday Things'
Maxim Zhiganov has been exploring different aspects of sound for many years—first in relation to his native Perm and then on a broader, global scale. In this interview for the HSE Young Scientists project, he talks about sound maps, the special issue of the journal Logos, and why it is important to make the familiar less clear and obvious.
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.

 

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Запаховая репрезентация женщины в романтическом дискурсе

Гл. 14. С. 153–162.
Trofimova N., Мамцева В. В.

The subject of the article is the description of the woman's fragrant image in the context of romantic relations between the sexes, understood as an expression of anxious feelings for each other. The author analyzes text fragments, describing scenes of communication between lovers. The analysis shows that the main thematic area in describing the natural female olfactoryтуыы is the nomination of a physiological effect on a partner who senses the existential necessity of perceiving the smell of a beloved woman who gives birth to the desire for physical affinity. To verbalize this effect, metaphors are used that represent the smell of a woman by an aggressor acting peremptorily, without regard to the situation of meeting him.An important means of describing female olfactoryness in romantic discourse is the so-called synesthemia or odor-emotional synaesthesia, which is a smell like a life-sustaining food, like a quenching drink or a veil enveloping the beloved woman with an invisible cloud.A separate visual series of olfactory evaluation of a woman's natural smell is represented by stereotyped comparisons with flowers and fruits, i.e. images, traditionally presented as sources of fascinating aroma. In this case, the main "bearers" of the smell are the hair and the open skin of a woman as the main sources of the pheromone signal. 

In conclusion, the author constructs a cognitive model of female olfactoryness that connects all the described linguistic facts into a single, logically connected scenario.

Language: Russian
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Keywords: metaphorметафораодорическийwoman's smellodoric synaesthesiaromantic discourseolfactory aggressionзапах женщинысинэстемиясинестезияромантический дискурсольфакторная агрессия

In book

Коммуникация в современном поликультурном мире: массовая коммуникация и языковая личность
Коммуникация в современном поликультурном мире: массовая коммуникация и языковая личность
Вып. 5. , М.: Pearson Education Limited (российское представительство), 2017.
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