• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Book chapter
  • ОЛЬФАКТОРНЫЕ МЕТАФОРЫ ОПИСАНИЯ ПАРФЮМЕРНОЙ ПРОДУКЦИИ “JO MALONE”
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
July 16, 2026
Team Success: Aligning Means with Objectives
In corporations, sports, and academia, people often face challenges they cannot handle alone. In such cases, selecting the right team is crucial. Tatiana Mayskaya, Associate Professor at the HSE Faculty of Economic Sciences and the International College of Economics and Finance, together with colleagues from foreign universities, examined team characteristics and found that less diverse teams are better suited to objectives where a high average performance is important, whereas more diverse teams are preferable when avoiding failure is critical. The paper has been published in Economic Theory.
July 15, 2026
Economists Propose More Effective Approach to Reducing Smoking
Economists at HSE University have examined how smokers respond to changes in cigarette prices. When tobacco prices increase, cigarette consumption does not always decline. In fact, spending on tobacco may even rise: according to the researchers, a 1% decrease in cigarette affordability leads to a 0.28% increase in per capita tobacco expenditure. The findings suggest that to reduce smoking rates, tobacco prices must rise faster than household incomes. The study has been published in Voprosy Statistiki.
July 15, 2026
HSE MIEM Students to Develop Two Satellites from Scratch for Orbital Experiments
The devices, created by student teams, will conduct space research on the properties of promising solar cells, on-board energy storage systems, and serial electronics for student satellites.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

ОЛЬФАКТОРНЫЕ МЕТАФОРЫ ОПИСАНИЯ ПАРФЮМЕРНОЙ ПРОДУКЦИИ “JO MALONE”

С. 189–195.
Гордиенко Т. А., Smirnova A.

The article is devoted to the investigation of the verbalization of olfactional experience in the communicative practice of video-blogging. The relevance of the work is due to the interest of modern linguistics in the study of language in its relationship with sensory perception and development of sensory marketing.  The aim of the study is to identify and analyze the frequency domains-sources of metaphor used to describe aromas of perfume brand «Jo Malone». The material was a body of 10 videos of English-speaking bloggers. During the analysis, the most productive models of metaphorical transfer were identified. The results of the study demonstrate the specificity of speech effects and cognitive mechanisms used to transmit subjective sensory experience in a digital environment.

Language: Russian
Full text
Keywords: метафораЛингвосенсорика metaphorольфакторный опытolfactory experiencelinguistic and sensory studies Jo MaloneJo Malone

In book

XXVII Всероссийская студенческая научно-практическая конференция Нижневартовского государственного университета
Ч. 4: Гуманитарные науки. , Нижневартовск: Нижневартовский государственный университет, 2025.
Similar publications
ПИНДАР. ПИФИЙСКАЯ ОДА 9.33–43: О ЧЕМ ГОВОРИТ ХИРОН?
Akhunova O., Индоевропейское языкознание и классическая филология 2026 Т. 30 № 1 С. 108–119
There is a scene in Pindar’s Pythian 9 that attracts much attention of scholars, not only because the erotic theme in general is unusual for Pindar, but also because in this scene neither the question that Apollo addresses Chiron, nor the answer that Chiron gives him, can be unambiguously interpreted. Does Apollo intend to commit open violence against Cyrene, or ...
Added: July 1, 2026
Преступник, больной, колонизатор, вассал… Метафоры как обоснование новой политики России в отношении Евросоюза
Romanova T. A., Полис. Политические исследования 2026 № 2 С. 141–156
Russia’s official representation of the EU became highly metaphorical as of 2022. The goal of this article is to demonstrate how metaphors explained fundamental changes in Moscow’s political course towards the EU. Theoretically the research is based on the critical metaphor analysis of J. Charteris-Black. Empirics consists of messages in the official telegram channel of ...
Added: July 1, 2026
Когнитивно-семиотический подход к анализу поликодовых медиатекстов через призму теории социальных представлений (на материале политических карикатур о кризисе 2022 года)
Balakina Y. V., Медиалингвистика 2026 Т. 13 № 1 С. 73–93
The growing influence of media communications on social processes, as well as the dominance of multimodal formats of media content, necessitates the development of an interdisciplinary methodological approach focused on the study of social knowledge through the analysis of multimodal media materials. The objectives of the presented study are to substantiate the productivity of the ...
Added: May 19, 2026
Explicative specificity of the concept of “coronavirus” for children in the framework of medical discourse
Trofimova N., Ананьева Ю. С., Киселева С. В. et al., Дискурс 2023 Vol. 9 No. 6 P. 161–172
Introduction. In the spring of 2020, the pandemic of coronavirus was announced in the world – the disease caused by the new type of coronavirus SARS-COV-2. In connection with the progressive psychoemotional stress in society in the literature and the media, attempts are made in a simple and affordable form to explain the causes of this disease and prevention ...
Added: February 23, 2026
Idiomatic Equivalents in Terms of Metaphoric Transfer
Trofimova N., Aleksandrova E. V., Vinogradova S. et al., Journal for Educators, Teachers and Trainers 2023 Vol. 14 No. 3 P. 269–274
The article presents a hermeneutic approach to idiomatic equivalents in terms of metaphoric transfer. Metaphor is viewed by the authors in its broad sense that can be applied to any use of words in an indirect meaning. Hence, an idiom is understood as a verbalized metaphor that reflects both the universal and specific features of ...
Added: February 22, 2026
Когнитивные исследования языка
Тамбов: Тамбовский государственный университет им. Г.Р. Державина, 2025.
"Cognitive Studies of Language" is a leading scientific field and periodical studying language as a cognitive mechanism, a tool for conceptualizing and categorizing the world, storing and processing information. It analyzes the relationship between language, consciousness, and mental processes, including conceptual analysis, frame semantics, and modeling, drawing on the work of Russian and international experts. The ...
Added: February 22, 2026
Процесс изучения иностранного языка как концептуальная метафора: опыт лингвокогнитивного эксперимента
Леонов Т. В., Вестник Самарского университета. История, педагогика, филология 2025 Т. 31 № 4 С. 248–256
This research is devoted to analyzing the functioning of the conceptual metaphor «LANGUAGE LEARNING IS A JOURNEY» in contemporary English-language linguodidactic discourse. The study's objective was to identify the suggestive potential of this metaphor for transforming cognitive representations, emotional patterns, and social roles in the educational process. A longitudinal experiment involving students of HSE University ...
Added: February 19, 2026
Нестандартные метафоры движения в текстах казахско-русских билингвов
Rakhilina E. V., Казкенова А., Russian Language Journal 2025 Т. 75 № 1 Статья 1492
This paper examines a specific case of fictive motion conceptualization—non-standard motion metaphors identified in texts from the Kazakh subcorpus of the Russian Learner Corpus (http://www.web-corpora.net/RLC). The texts were written by students from several universities in Almaty who are native speakers of Kazakh (L1) and second-language speakers of Russian (L2). Our study focuses on three aspects ...
Added: December 1, 2025
МЕТАФОРА В ПАРФЮМЕРНОМ ДИСКУРСЕ (НА МАТЕРИАЛЕОПИСАНИЯ ПАРФЮМОВ “JO MALONE”)
Гордиенко Т. А., Smirnova A., В кн.: Язык и коммуникация в контексте культуры. Материалы научно-практической конференции.: Ростов н/Д: Ростовский государственный экономический университет "РИНХ", 2025. С. 96–99.
The article examines metaphor as a productive way to describe the perfume products. Metaphor helps brands to attract new customers by creation of certain associations. The aim of the research is to identify strategies that facilitate perfume description. To achieve the above-mentioned aim, the study conducts an analysis of the descriptions of 3 perfumes (“Myrrh ...
Added: November 20, 2025
Язык, культура, творчество в трансдисциплинарном измерении: традиции и инновации = Language, culture, creativity in a transdisciplinary dimension: traditions and innovations : тез. докл. II Междунар. науч. конф., приуроч. к 95-летию со дня рождения проф. В. Н. Телия, Минск, 24–26 окт. 2025 г.
Мн.: Белорусский государственный университет, 2025.
The book considers topical issues of interaction between language and culture: theoretical and methodological problems of studying the relationship between language, culture, image of the world, and the speaker; interdisciplinary approaches to the study of phraseology and paremiology; linguistic creativity in the polydiscursive space of modern society; image, metaphor, and symbol in artistic creation; language ...
Added: November 2, 2025
МЕТАФОРИЗАЦИЯ ОЛЬФАКТОРНОГО ОПЫТА (НА ПРИМЕРЕ ОПИСАНИЯ ПРОДУКТОВ JO MALONE)
Гордиенко Т. А., В кн.: ЧЕЛОВЕК И ТЕКСТ. Материалы VII Международной лингвокультурологической конференции (г. Ульяновск, 16 апреля 2025 г.).: Ульяновск: Ульяновский государственный университет, 2025. С. 23–29.
This article investigates the verbalization of olfactory experiences, in particular, the metaphorical potential of units used to describe the Jo Malone perfume products. The article analyzes texts presented on the official website of «Jo Malone», as well as customer video reviews of this perfume brand. It establishes that metaphor is an effective method of describing ...
Added: October 21, 2025
ЧЕЛОВЕК И ТЕКСТ. Материалы VII Международной лингвокультурологической конференции (г. Ульяновск, 16 апреля 2025 г.)
Ульяновск: Ульяновский государственный университет, 2025.
В сборнике представлены материалы, подготовленные участниками VII Международной лингвокультурологической конференции «Человек и текст» (16 апреля 2025г., г. Ульяновск). Материалы затрагивают актуальные вопросы филологии, лингвокультурологии и преподавания языковых дисциплин. ...
Added: October 21, 2025
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit