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  • ОЛЬФАКТОРНЫЕ МЕТАФОРЫ ОПИСАНИЯ ПАРФЮМЕРНОЙ ПРОДУКЦИИ “JO MALONE”
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September 25, 2026
AI Users Earn Up to 41.8% More Than Non-Users
Research conducted by economists at HSE University has revealed a significant correlation between the regular use of GenAI in the workplace and higher pay among Russian employees. The study found that individuals who frequently use GenAI in their professional activities earn notably more than those who reject these new tools or resort to them occasionally. The salary premium for highly qualified specialists reaches 41.8%. The article was published in the Voprosy Ekonomiki journal.
September 24, 2026
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Vincent Fardeau, Associate Professor at HSE ICEF, has reached a major career milestone: he recently published his paper ‘Asymmetric Thin Markets’ in the Journal of Financial Economics, successfully passed his major academic review, and received tenure. In this interview, Vincent discusses the story behind the paper, explains the concept of asymmetric thin markets, and shares his advice for young scholars aiming to publish in top-tier journals.
September 22, 2026
Personal Interest in Doctoral Thesis Topic Most Important for Confidence in Successful Defence
A researcher at HSE University analysed data on 1,539 doctoral students from 161 Russian universities to identify which features of a thesis topic are associated with academic success and engagement. The most important factor was found to be personal interest in the research topic, which was associated with almost all key aspects of doctoral programme experience—from engaging with the academic supervisor to research activity and confidence about successfully defending the thesis. The findings have been published in Higher Education.

 

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ОЛЬФАКТОРНЫЕ МЕТАФОРЫ ОПИСАНИЯ ПАРФЮМЕРНОЙ ПРОДУКЦИИ “JO MALONE”

С. 189–195.
Гордиенко Т. А., Smirnova A.

The article is devoted to the investigation of the verbalization of olfactional experience in the communicative practice of video-blogging. The relevance of the work is due to the interest of modern linguistics in the study of language in its relationship with sensory perception and development of sensory marketing.  The aim of the study is to identify and analyze the frequency domains-sources of metaphor used to describe aromas of perfume brand «Jo Malone». The material was a body of 10 videos of English-speaking bloggers. During the analysis, the most productive models of metaphorical transfer were identified. The results of the study demonstrate the specificity of speech effects and cognitive mechanisms used to transmit subjective sensory experience in a digital environment.

Language: Russian
Full text
Keywords: метафораЛингвосенсорика metaphorольфакторный опытolfactory experiencelinguistic and sensory studies Jo MaloneJo Malone

In book

XXVII Всероссийская студенческая научно-практическая конференция Нижневартовского государственного университета
Ч. 4: Гуманитарные науки. , Нижневартовск: Нижневартовский государственный университет, 2025.
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