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  • ОЛЬФАКТОРНЫЕ МЕТАФОРЫ ОПИСАНИЯ ПАРФЮМЕРНОЙ ПРОДУКЦИИ “JO MALONE”
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News
May 18, 2026
The 'Second Shift' Is Not Why Women Avoid News
Women are more likely than men to avoid political and economic news, but the reasons for this behaviour are linked less to structural inequality or family-related stress than to personal attitudes and the emotional perception of news content. This conclusion was reached by HSE researchers after analysing data from a large-scale survey of more than 10,000 residents across 61 regions of Russia. The study findings have been published in Woman in Russian Society.
May 15, 2026
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The HSE International Laboratory for Logic, Linguistics and Formal Philosophy studies logic and rationality in a transformed world characterised by a diversity of logical systems and rational agents. The laboratory supports and develops academic ties with Russian and international partners. The HSE News Service spoke with the head of the laboratory, Prof. Elena Dragalina-Chernaya, about its work.
May 15, 2026
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Ilya Venediktov graduated from the Master’s programme at the HSE Tikhonov Moscow Institute of Electronics and Mathematics through the combined Master’s–PhD track and is currently studying at the HSE Doctoral School of Engineering Sciences. At present, he is undertaking a long-term research internship at the University of Science and Technology of China in Hefei, where he is preparing his dissertation. In this interview, he explains how an internship differs from an academic mobility programme, discusses his research topic, and describes the daily life of a Russian doctoral student in China.

 

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ОЛЬФАКТОРНЫЕ МЕТАФОРЫ ОПИСАНИЯ ПАРФЮМЕРНОЙ ПРОДУКЦИИ “JO MALONE”

С. 189–195.
Гордиенко Т. А., Smirnova A.

The article is devoted to the investigation of the verbalization of olfactional experience in the communicative practice of video-blogging. The relevance of the work is due to the interest of modern linguistics in the study of language in its relationship with sensory perception and development of sensory marketing.  The aim of the study is to identify and analyze the frequency domains-sources of metaphor used to describe aromas of perfume brand «Jo Malone». The material was a body of 10 videos of English-speaking bloggers. During the analysis, the most productive models of metaphorical transfer were identified. The results of the study demonstrate the specificity of speech effects and cognitive mechanisms used to transmit subjective sensory experience in a digital environment.

Language: Russian
Full text
Keywords: метафораЛингвосенсорика metaphorольфакторный опытolfactory experiencelinguistic and sensory studies Jo MaloneJo Malone

In book

XXVII Всероссийская студенческая научно-практическая конференция Нижневартовского государственного университета
Ч. 4: Гуманитарные науки. , Нижневартовск: Нижневартовский государственный университет, 2025.
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