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  • МЕТАФОРИЗАЦИЯ ОЛЬФАКТОРНОГО ОПЫТА (НА ПРИМЕРЕ ОПИСАНИЯ ПРОДУКТОВ JO MALONE)
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News
September 18, 2026
When Pictures Hinder Understanding: Illustrations May Impede Learning of Abstract Ideas
Illustrations can help remember specific actions but do not always make abstract ideas easier to learn. Researchers from HSE University and Humboldt University compared how people learn from texts with different levels of abstractness. They found that participants remembered illustrations better and performed better on related tasks after reading a multimedia text about yoga asanas than after reading an abstract text about the Nash equilibrium. The findings could help improve the selection of illustrations for educational and informational materials. The study has been published in Learning and Instruction.
September 17, 2026
'I Wish That People Would Place Greater Trust in Science'
When Tatiana Eremicheva chose Fundamental and Computational Linguistics as her field of study, she thought it would be about learning languages. Instead, she discovered it was about helping people. In this interview for the HSE Young Scientists project, she discusses science as a way of understanding the world, billiards as a team-building activity, and why learning to read is not always as easy as it seems.
September 15, 2026
Immunity to Chaos: How Personal Resources Help Us Cope with the Challenges of a Turbulent World
International conflicts, crises and digital overload—the modern world puts our minds to the test every day. Traditional psychology often focuses on the consequences: anxiety, depression, and psychosomatic disorders. But what if we looked at the problem differently—through the lens of the resources that prevent us from breaking down? Psychological immunity is precisely this set of resources. Alena Zolotareva and her group, Psychological Immunity as a Resource for Positive Functioning, are developing an integrative model of this phenomenon, adapting diagnostic tools and preparing for large-scale empirical research. Why do psychologists need to collaborate with medical professionals, and how could their research transform preventive care in clinics and corporations?

 

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МЕТАФОРИЗАЦИЯ ОЛЬФАКТОРНОГО ОПЫТА (НА ПРИМЕРЕ ОПИСАНИЯ ПРОДУКТОВ JO MALONE)

С. 23–29.
Гордиенко Т. А.

This article investigates the verbalization of olfactory experiences, in particular, the metaphorical potential of units used to describe the Jo Malone perfume products. The article analyzes texts presented on the official website of «Jo Malone», as well as customer video reviews of this perfume brand. It establishes that metaphor is an effective method of describing perfume. In the work, such frequency domains are PERFUME=FRUIT, PERFUMES=FRESHNESS and PERFUME=FLOWER. The results of this study can be applied in further research on perfume discourse and in courses for both humanitarian and marketing majors.

Language: Russian
Full text
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Keywords: метафораЛингвосенсорика metaphorlinguistic sensoryпарфюмерный дискурсольфакторный опытolfactory experienceperfume discourse

In book

ЧЕЛОВЕК И ТЕКСТ. Материалы VII Международной лингвокультурологической конференции (г. Ульяновск, 16 апреля 2025 г.)
Ульяновск: Ульяновский государственный университет, 2025.
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