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Fan preferences: one country, two markets and different behaviours
European Sport Management Quarterly. 2018. Vol. 18. No. 3. P. 330–347.
Gasparetto T. M., Barajas A.
Research question: Previous papers analysing broadcast demand for sports have provided general findings for the countries studied. However, each region in the same country could have different determinants. The present study aims to analyse the demand for broadcast football, emphasising the effect of the uncertainty of outcomes in Brazil’s two biggest markets: Rio de Janeiro and São Paulo.
Research methods: The dataset comprises an unbalanced panel with club fixed effects, including all 228 broadcast matches from the Brazilian League across the seasons 2013 to 2015 – 115 from the state of Rio de Janeiro and 113 from the state of São Paulo. Three linear regressions are carried out in order to determine the importance of the uncertainty of outcome, as well as the existence of win preference or loss aversion behaviours.
Results and findings: The results highlight similarities between the markets, such as higher audiences on weekdays and the strong importance of derby matches in attracting viewers. However, the findings reveal that Rio de Janeiro fans exhibit loss aversion and São Paulo supporters prefer more certain matches.
Implications: Consumer preferences may differ across a country. Hence, by understanding the diversity in fan behaviour, TV channels might more effectively adjust the matches they broadcast, increasing fan interest in these games, as well as enhancing the channels’ and the clubs’ revenues.
Publication based on the results of:
Ustyuzhanin V., / Series Econometrics "arxiv". 2026.
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Защита прав интеллектуальной собственности является движущей
силой для формирования стимулов инновационной активности
предприятий. Законодательное закрепление правил пользования
результатами интеллектуальной деятельности и обеспечение их соблюдения
позволяет поддерживать баланс интересов создателей и пользователей
интеллектуальной
собственности.
Целью
проанализировать недостаточно изученную для регионов России связь
между экономическим ростом и защитой прав интеллектуальной
собственности с использованием двухшаговой регрессии. Результаты
моделирования оказались неоднозначными, однако, было доказано наличие
значимой связи между защитой прав интеллектуальной ...
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Previous research evidence some negative effects after league relegations. However, these works focused only on domestic league figures, overlooking that football clubs play in simultaneous tournaments. Therefore, the effects of relegation in a domestic league on those simultaneous championships remain unclear. Our dataset comprises twenty men’s Brazilian State Championships from 2013 to 2017. Panel Data ...
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Added: February 13, 2021
Cheltenham: Edward Elgar Publishing, 2020.
This book examines competitive balance and outcome uncertainty from multiple perspectives. Chapters address the topic in different sports in a range of countries, to help to understand its significance. It provides readers with important new insights into previously unexplored dimensions as well as a rich context for better understanding why fans, teams, and leagues value ...
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Barajas A., Shakina E., Gasparetto T. M., Sport, Business and Management 2019 Vol. 9 No. 5 P. 495–505
Purpose
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Naidenova I. N., Parshakov P., Sofiia Paklina, Journal of Happiness Studies 2020 Vol. 21 P. 1103–1116
We analyse the determinants of football fans’ happiness in the Russian Premier League using facial emotion recognition. We propose a new way of measuring subjective well-being and provide its empirical validation using sports data. Our sample consists of about 10,000 photos from football matches uploaded on the most popular social network in Russia during the ...
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Angel Barajas, Thadeu Gasparetto, International Journal of Sport Finance 2018 Vol. 13 No. 2 P. 183–197
The determinants of sporting success in Olympic Games and international football
have been analysed. Nevertheless, few studies are found on football club-level. The
aim of this paper is to identify the determinants of sporting success at professional
club-level studying the Brazilian League. The dataset comprises all 30 football clubs
that competed in the First Division of the Brazilian League ...
Added: June 15, 2018
Thadeu Gasparetto, Angel Barajas, Carlos María Fernandez-Jardon, Sport, Business and Management. United Kingdom. 2018 Vol. 8 No. 1 P. 2–14
Purpose – The purpose of this paper is to analyse the demand for tickets in the Brazilian State
Championships focussing in the impact generated by the brand teams as well as the play-off matches in the
demand for tickets and, consequently, in the match day revenues.
Design/methodology/approach – An equations system by three-stage least square estimator is
employed. The ...
Added: June 15, 2018
Bigoni M., Spagnolo G., Valbonesi P., The B.E. Journal of Economic Analysis & Policy 2014 Vol. 14 No. 3 P. 893–936
We test the robustness of recent findings on the benefits of penalty contracts to the environments typical of B2B (and B2G) procurement, where buyers and sellers interact repeatedly, matching is endogenous and competitive, there are contractible and non-contractible tasks, and reputation-based relationships can emerge. Both bonuses and penalties boost efficiency, strongly increasing effort in the ...
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The paper contributes to explain an unexplored competition that is the Brazilian State Championships. How it is organized and the financial features of three championships are described. The aim of the paper is to discover if the presence of "Brand-teams" in a competition increases the income of all participating teams and if the type of ...
Added: December 24, 2014