Современные тенденции развития рынка семейных услуг. Анализ русского и зарубежного опыта.

Вестник Института социологии. 2017. Т. 8. № 21. С. 52–70.

Korenkova M.

The article is devoted to the issue of appearing of certain market services that replace or complete those function that have traditionally been fulfilled by the family itself. The paper analyses scientific and popular articles, forums and blogs as well as internet service supply for parenthood and childrearing with the purpose of identifying the examples of paid help to the family from the external expects and the ways of motivating parents to receive this kind of help. Creating motivation to handing over parenting and childcare functions to external experts and availability of commercial supply resources lead to appearing of the market of family services abroad and in Russia. The author makes an attempt to reveal and evaluate new, non-existent before or different from current paid services aimed at families as a target consumer, which lead to commercializing of family functions and outsourcing of traditional parental practices to external experts.

Keywords: outsourcing, parenthood, Modern family, рынок семейных услуг, платные бытовые услуги, аутсорсинг, родительство, современная семья, платные услуги, market of family services, social roles, paid personal services