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News
October 5, 2026
‘The Climate Transition Is Not Necessarily a Limitation for Business
Linara Khadimullina works in the field of low-carbon development. In an interview with the Young Scientists of HSE project, she spoke about why nature is not just a beautiful backdrop, her research on the role of sustainable corporate governance in reducing greenhouse gas emissions, and growing plants as a source of inspiration.
October 5, 2026
Africa, Youth, and Civic Dialogue: Public Diplomacy Discussed at HSE University
In late September, HSE University hosted a roundtable discussion titled Civil Society in African Countries and Youth Participation in Public Diplomacy. Representatives of non-governmental organisations from Ghana, Ethiopia, and Russia, along with students from HSE University’s Bachelor’s Programme in Public Administration, discussed how young people without official diplomatic status can influence relations between countries and how the nonprofit sector can remain sustainable amid declining grant funding.
October 1, 2026
HSE Researchers Show How Congenital Motor Disorders Affect Brain Development
Researchers from HSE University’s Institute for Cognitive Neuroscience have synthesised the findings of their previous studies on brain development in children with obstetric brachial plexus palsy and arthrogryposis. Their analysis shows that impaired motor function in early childhood not only limits children’s motor experience but also affects memory, categorical thinking, and information processing. The study has been published in Frontiers in Psychology.

 

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Анализ поведения клиентов в электронной коммерции для прогнозирования лояльности

Маркетинг и маркетинговые исследования. 2016. № 5. С. 376–385.
Prokhorova T., Агейчик Н. А.

This study deals with customer experience and its impact on customer loyalty to online store. This research looks into the matter of customer purchase history provided by Russia’s largest online store of tools and equipment. We show significant factors in the analysis of consumer behavior, particularly the definition and construction of customer’s features.

Research target: Economics and Management
Priority areas: management
Language: Russian
Full text
Text on another site
Keywords: интернет-магазинcustomer loyaltyCRM systemonline shopCRM-системыCustomer experience managementcustomer behavior managementRFM-analysisанализ поведения потребителейуправление клиентским опытомпрогнозирование лояльностиRFM-анализ
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