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К вопросу о моделировании поведения потребителей на рынке сотовой связи
In this paper, we model the key principals of the consumer tariff choice with the help of multinomial regressions. We also estimate the marginal probability change in choosing a particular tariff plan, when one characteristic had changed. We also explore the influence of people mobility on their consumption profile.
The data set includes information about tariffs and users. We have access to individual level consumption data for cellular service (number of calls and SMS, price, duration of every call, place of use), which allows us to build a model and draw useful conclusions. Our previous research was used to model the cost of alternative tariffs.
As a result, we find that consumer tariff choice is a one-step procedure and that the mobility of a person decreases the probability of choosing per-minute billing tariff.