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Фандрайзинг в НКО: теоретические подходы и эмпирические исследования
Менеджмент в России и за рубежом. 2016. № 6. С. 4–12.
Korneeva I.
Theoretical issues of fundraising implementation in nonprofits are covered in the current article. Theoretical concept of fundraising is examined through four types of communications, which differ by sphere and by message. The authors highlight a ROPES that is a five-step process of fundraising, and justify an evolution of fundraising models from direct advocacy to establishing relationships with donors. Fundraising of relationships is analyzed in comparison with transactional fundraising. The article highlights basic lines in research of this area, including research of philanthropy area and donors, studies of fundraising as a professional field and as a management functions for nonprofit organizations.
Keywords: фандрайзингнегосударственные некоммерческие организацииfundraisingnongovernmental nonprofit organizations
Publication based on the results of:
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Книга может быть полезна сотрудникам учреждений и организаций культуры, продюсерам, менеджерам творческих проектов, ...
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The use of fundraising tools determines the ability of art institutions to implement art projects and to develop the organization. The article discusses the main used fundraising technologies, forms of interaction between business and art institutions. Presented key ideas, classification, and description of fundraising technologies in art management. Proposed cases of implementation of fundraising technologies by art institutions. ...
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Chernogortseva S., , in: PROCEEDINGS OF THE EUROPEAN CONFERENCE ON INNOVATION AND ENTREPRENEURSHIP, ECIE 2019.: [б.и.], 2019. P. 1023–1031.
Academic fundraising landscape in Russia radically changed within the past ten years with increased research funding from different sources. Most of funding for Russian universities is still provided from for-profit education, but each public university setting has been required to earn extra money through external grants, contracts, building endowments and attracting sponsors. The effectiveness of ...
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