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Возможности применения методологии исследования "Contemporary marketing practices" на российском рынке
Научные труды: Институт народнохозяйственного прогнозирования РАН. 2015. С. 446–457.
Лагутаева Д. А.
The paper considers the possibility to apply “Contemporary marketing practices” methodology to the emerging markets. Such methodology allows to assess the condition status to the full extent. In case the application is confirmed, wide expansion of this assessment method will allow to compare marketing level in Russia with other countries.
Keywords: РоссияRussiaформирующиеся рынкимаркетинговые практики emerging marketsметодология CMP CMP methodology marketing practices
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